Open to opportunities

Karen Hayum

@karenhayum

Message

Senior Salesforce Administrator focused on platform optimization and data governance.

United States

Message

What I'm looking for

I seek a role where I can lead Salesforce optimization, drive data governance, collaborate cross-functionally, and reduce technical debt while mentoring teams and improving GTM effectiveness.

I am a Senior Salesforce Administrator and Business Analyst with 15 years of experience optimizing Salesforce platforms, reducing technical debt, and strengthening security and data governance for GTM teams.

I specialize in translating complex business requirements into scalable declarative solutions using Salesforce Flow, custom objects, validation rules, and Permission Set Group frameworks to streamline processes and improve performance.

My accomplishments include large-scale instance cleanups (retiring profiles, custom fields, reports, and dashboards), leading data quality management for 50k+ records, and managing governance for up to 2,500+ users.

I partner with RevOps, Sales, Marketing, CS, Finance, and executive leadership to deliver measurable efficiency gains, improve forecast accuracy, and drive adoption through change management, UAT, and stakeholder alignment.

Experience

Work history, roles, and key accomplishments

Senior Salesforce Administrator

Agero, Inc.

Mar 2025 - Aug 2025 (5 months)

Architected Pipeline-to-Close dashboards and automated Opportunity Renewal lifecycle to improve forecast accuracy by 15% and save sales reps 10+ weekly hours; led DQM auditing 50k+ Accounts achieving a 95% Data Trust Score.

Dashboards Custom Objects Change Management

Senior Salesforce Administrator

Fire Equipment, Inc.

Oct 2023 - May 2024 (7 months)

Translated complex requirements into user stories, reduced technical debt through profile and field optimizations, and led Classic-to-Lightning migration improving UI and system capabilities.

Validation Rules UAT Sprint Support Optimization

Senior Salesforce Administrator

Guardsquare

Feb 2023 - Sep 2023 (7 months)

Led Salesforce team responsibilities including stakeholder communications, onboarding, UAT suites, and implemented an invoicing custom object to remove 20 redundant fields and streamline sales processes.

Custom Objects Lead Assignment Rules Stakeholder Management Onboarding UAT Change Management

Senior Salesforce Administrator

Everbridge, Inc.

May 2020 - Nov 2022 (2 years 6 months)

Led a major instance cleanup removing 51 profiles, 874 custom fields, 20k+ reports and 394 dashboards over 2.5 years, and managed UAT, change sets, and cross-functional process optimization.

Instance Cleanup DemandTools UAT Change Sets Reporting Optimization Data Governance

Senior Salesforce Administrator

Independent Consultant

May 2018 - May 2020 (2 years)

Provided end-to-end Salesforce administration and data governance for clients, managed 1,100+ users worldwide, and optimized onboarding creating 1,500+ user accounts across 55 branches.

Data Governance Onboarding DemandTools Data Migration Security

Senior Salesforce Administrator

Dun & Bradstreet

Dec 2010 - Mar 2018 (7 years 3 months)

Implemented 125+ DemandTools scripts for acquisition and legacy data migration, managed 2,500+ user records, and developed ROI tracking for record deletion and cleanup initiatives.

DemandTools Data Migration Integration Reporting

Salesforce Consultant

VDC Research

Feb 2010 - Dec 2010 (10 months)

Deployed Salesforce Enterprise from GoldMine, conducted requirements workshops, cleansed and migrated large datasets (including 11M+ historical bookings) and delivered training and scalable database design.

Requirements Gathering Training Migration