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NNEKA OKONKWO

@nnekaokonkwo

Message

Senior sales and marketing leader scaling revenue growth, brand performance, and market expansion.

Nigeria

Message

What I'm looking for

I’m looking to lead revenue growth systems and GTM strategy in a culture-first environment—scaling brands with strong P&L ownership, high-performance management pipelines, and data-driven execution that delivers sustainable, high-margin returns.

I’m a Senior Sales and Marketing Manager with 10 years of progressive leadership experience driving revenue growth systems, brand performance, and market expansion across the consumer goods/retail industry. I specialize in scaling brands through a blend of P&L management, innovative GTM strategies, and cross-functional team leadership.

In my current role as Senior Area Manager at Oriflame (Nigeria), I hold full P&L accountability for a multimillion-euro portfolio, optimizing operations for 10,000+ client accounts while securing an 85% client retention rate through robust sales enablement and customer lifetime value (CLV) strategies. I also translate complex market intelligence into high-ticket product launches and optimized digital ecosystems, advising C-suite leadership on long-term business priorities, market expansion risks, and brand positioning—driving measurable lift in Net Promoter Score (NPS).

I’ve built a culture-first approach to scaling organizational capability through mentoring and leadership development, training and mentoring 15+ sales managers and facilitating training for over 10,000 sales agents. I’ve also led initiatives that improved project delivery timeline by 80% through a global project team, alongside spearheading digital marketing transformation and lead generation strategies that resulted in a 120% increase in qualified leads.

Earlier at Oriflame (Area Manager, 2020–2023; Area Sales Manager, 2018–2019), I delivered bottom-line revenue growth of 5 million Euros within one year and turned underperforming territories into high-growth zones, capturing and sustaining a 55% market share while delivering up to 400% ROI on core commercial initiatives. I’m energized by using competitive intelligence, market research, and performance analytics to launch new product units, expand into new regions, and build client relationships that support sustained growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Area Manager

Current

Oriflame

Jul 2023 - Present (3 years)

Led and managed 2+ direct reports with full P&L accountability for a multimillion-euro portfolio, optimizing operations for 10,000+ client accounts and achieving 85% client retention through sales enablement and CLV strategies. Advised C-suite on market expansion risks and brand positioning, training 15+ sales managers and partnering with a global team to improve project delivery timelines by 80%.

Customer Retention Net Promoter Score (NPS)Market Expansion Positioning Lead Generation Performance Analytics P&L management Sales Enablement

Area Manager

Oriflame

Jan 2020 - Jun 2023 (3 years 5 months)

Delivered bottom-line revenue growth of 5 million Euros within one year and led a turnaround of underperforming territories into high-growth zones with 55% market share and up to 400% ROI on core initiatives. Conducted market research to launch two product units, expanded sales into six new regions, and developed training materials and workshops for 10,000+ sales agents.

Revenue Growth Market Research Go To Market Strategy ROI Optimization Sales Training Workshop Facilitation Traditional And Digital Marketing Performance Analytics

Area Sales Manager

Oriflame

Feb 2018 - Dec 2019 (1 year 10 months)

Achieved 400% revenue growth versus target by leading sales and marketing strategies that captured 44% market share over two years. Built client relationships with 95% retention, planned large national conferences and events to strengthen brand reputation, supported global conference delivery in Sweden, and tracked performance to improve sales strategy.

Sales Strategy Go To Market Strategy Market Share Growth Client Retention Performance Analytics Sales and Marketing Event Planning Prospecting

Accounts Assistant

Millenium Shipping & Marine Services

Feb 2016 - Nov 2018 (2 years 9 months)

Prepared invoices and handled internal and external correspondence, while updating financial records and ensuring compliance with current legislation. Prepared and managed payroll and tax remittances within assigned periods.

Invoicing & Compliance Payroll Processing

Kitchen Manager

Millenium Shipping & Marine Services

Nov 2016 - Jan 2018 (1 year 2 months)

Supervised 5+ direct reports to manage kitchen operations, ensuring quality control and compliance with safety and hygiene regulations. Sourced and negotiated with suppliers to control budgets and designed food storage systems that reduced costs by 25%, while monitoring sanitation across food storage areas.

Team Supervision Quality Control Negotiate With Suppliers Budget control

Business Dev & Monitoring Officer

Millenium Shipping & Marine Services

Nov 2016 - Jan 2018 (1 year 2 months)

Supervised 30+ staff in the operations department and led business development optimization, increasing revenue by 35% and reducing operational costs by 20% over 10 months. Led digital marketing to attract new leads and partnerships, supported client negotiations with the Managing Director, and monitored sales performance with progress reporting.

Business Development Digital Marketing Lead Generation Partnership Development Negotiation Sales Performance Reporting Operations Coordination