Nitin Bothra

At Accetrix, I run end-to-end performance marketing for B2B and eCommerce clients across the US, Australia, Europe and India. I diagnose unit economics and demand before building paid acquisition systems across Google Ads, Meta and Amazon.

I've generated 1,000+ qualified leads at up to 22:1 ROAS, with a 36% lead-to-customer rate and six-figure closed-won revenue. I also recovered $200,000+ in missed revenue by auditing 25+ client accounts and rebuilding inefficient advertising, lifecycle and segmentation systems.

For D2C brands, I've scaled international campaigns to 2–4x ROAS and lifted conversion rates up to 40% through landing-page and post-click optimisation. I led Amazon market-entry research for a US plant-based beverage brand, mapping 45+ competitor SKUs and identifying zero-competition keyword space in a $3B+ category.

Before growth marketing, I spent seven years in enterprise product engineering at Secure Meters Ltd. I bring that structured, analytical approach to remote, async-first collaboration with founders and distributed teams.