Nithya Natarajan

I’m a full-stack Growth generalist who loves working at the intersection of data, strategy, and marketing. I partner with CXOs and cross-functional teams to turn customer insights into experiments, product improvements, and measurable growth.

As Chief of Staff, Growth at Game Theory, I’ve led go-to-market strategy and growth experiments for a new multi-sport subscription product, driving ~40% daily revenue lift. I also designed and built lifecycle automation on an in-house CRM—mapping cohorts and defining triggers—to improve trial attendance by 50% and paid conversion by 25pp.

I build the systems behind sustainable performance, from retention playbooks to experimentation frameworks. I developed churned-and-upcoming renewal messaging and positioning that increased subscription retention by 9% for a ₹18k AOV product, and I designed and executed A/B tests that delivered a 16pp lift in website conversions.

Previously, as a Data and Analytics Consultant, I helped Fortune 500 clients design data pipelines, models, and reporting solutions. I built sustainability analytics in Power BI, automated retail audit data ingestion across 89+ countries (25% faster loads), and implemented scalable ETL/automation that cut manual stakeholder effort by ~50% while enabling 550+ users for real-time sales and competitor analysis.