Nirmalandu Das
@nirmalandudas
Versatile Business Development and Marketing professional with 4+ years experience.
What I'm looking for
I am a versatile Business Development and Marketing professional with over 4 years of experience across Web3, SaaS, and traditional sectors. My specialization in performance marketing, particularly with Meta Ads and Google Ads, has enabled me to drive measurable results and optimize ROI effectively. I have a proven track record of executing data-driven, multi-channel campaigns that generate high-quality leads and secure strategic partnerships.
Throughout my career, I have successfully scaled user growth for top crypto projects, including CryptoCadet, bitsCrunch, Chromia, and Drife. My role as Marketing Director at CryptoCadet involves spearheading business development and leading outreach to crypto projects, which has resulted in significant marketing deals and CEX listing opportunities. I am adept at managing high-engagement communities on platforms like Telegram, Discord, and X, ensuring brand loyalty and timely support for users.
Experience
Work history, roles, and key accomplishments
Marketing Director
CryptoCadet
Feb 2025 - Present (5 months)
Spearheaded business development and strategic partnerships by leading outreach to crypto projects, securing marketing deals, and facilitating CEX listing opportunities through direct engagement with exchange managers. Led and coordinated cross-functional teams, including Market Research, Lead Generation, Content, Design, and Outreach, to execute high-impact, multi-channel marketing campaigns.
Community Ambassador
bitsCrunch
Dec 2023 - Oct 2024 (10 months)
Educated the community about AI-powered NFT analytics tools developed by bitsCrunch. Collaborated with the marketing team to promote partnerships and product launches on social media.
Community Member
Ommniverse
Jul 2023 - Aug 2024 (1 year 1 month)
Created content to promote Ommniverse
’s immersive metaverse experiences on platforms like Twitter and LinkedIn. Developed social media campaigns that highlighted new features and partnerships.
Content Ambassador
Chromia
Aug 2023 - Apr 2024 (8 months)
Collaborated with the Content Manager on community messaging and with Product and Marketing teams for tutorials and feature announcements. Designed and managed a program to motivate heavy users to advocate for Chromia, aligning activities with marketing objectives.
Sales Executive
Ori-Plast Pvt Ltd.
Mar 2022 - Apr 2024 (2 years 1 month)
Worked on the Govt. tender based projects in PHE, Coalfields, Municipalities. Elicited 2000+ project information from govt tender portals and weekly follow-ups towards maturity.
Community Manager
Drife
Jan 2024 - Mar 2024 (2 months)
Moderated Telegram and Discord groups for Drife, ensuring adherence to community guidelines and promoting user engagement. Shared regular updates on Drife
’s decentralized ride-hailing platform, including product milestones and roadmap highlights.
Content Ambassador
Rebase.gg
Mar 2023 - Jun 2023 (3 months)
Monitored platforms like Discord and Telegram to ensure compliance with community guidelines. Managed disputes professionally and maintained a positive, inclusive environment.
Community Moderator
Kaiken
Jan 2023 - Feb 2023 (1 month)
Worked as telegram moderator to manage community. Fought against Fear, uncertainty, and doubt (FUD) activities among communities.
Research Associate
Netscribes
Jan 2022 - Dec 2024 (2 years 11 months)
Planned and executed Meta Ads and Google Ads campaigns to drive lead generation and client revenue growth across multiple industries. Collaborated with clients to align paid media strategies with business goals, increasing marketing ROI and customer acquisition.
Business Development Executive
Rise POS
Jan 2021 - Feb 2021 (1 month)
Reached out to 300+ US & Canada-based startup Founders, Co-founder, and other key partners for our omnichannel SaaS services. Handled email marketing campaigns for different category segments.
Education
Degrees, certifications, and relevant coursework
Vels Institute of Science, Technology and Advanced Studies, VISTAS
MBA, Marketing & Finance
Grade: 7.4/10
Activities and societies: Volunteer, Vels Nakshatra Annual Functions
Completed a Master of Business Administration with a focus on Marketing & Finance. Participated as a volunteer in the Vels Nakshatra Annual Functions.
Lal Baba College, University of Calcutta
B.A (Hons), English Literature
Grade: 43%
Obtained a Bachelor of Arts with Honors in English Literature from the University of Calcutta.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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