Nishant Nirupam
@nishantnirupam
Senior account and growth leader driving omni-channel digital acceleration across APAC and Southeast Asia.
What I'm looking for
I’m a senior account and growth leader with 14+ years of experience across account leadership, digital transformation, business development, and integrated media strategy across Southeast Asia and APAC. I translate growth priorities into integrated digital strategies and execution plans.
At WPP - GroupM, I led digital acceleration for Jollibee Foods Corporation (JFC), supported with an annual media investment of ~ USD 40M-50M. I managed a 40+ member cross-functional team with 2 direct reports and served as senior client lead, helping drive account renewal and delivering 9/10 client ratings.
Previously as Head of Business Development, APAC at MediaDonuts (now Aleph), I led APAC business development for mobile app growth and digital media solutions across Southeast Asia. I helped Maya (PH) scale new and active user growth to become the second-largest e-wallet in the Philippines, strengthened strategic relationships with G-Cash and Maya, supported regional partnerships (including Twitter partnerships with top 5 banks in Thailand), and helped TikTok (Bytedance) build its client base in the Philippines as their dedicated agency right across 2020-2023.
Experience
Work history, roles, and key accomplishments
Director - Digital Acceleration
Wpp - Groupm
Sep 2024 - Jul 2025 (10 months)
Led digital acceleration for Jollibee Foods Corporation with an annual media investment of ~USD 40M–50M, translating growth priorities into integrated digital strategies. Managed a 40+ member cross-functional team and supported account renewal, earning 9/10 client ratings for growth-focused advertising delivery.
Head of Business Development
Mediadonuts (Aleph)
Aug 2017 - Dec 2023 (6 years 4 months)
Led APAC business development for mobile app growth and digital media solutions across Southeast Asia, helping scale Maya (PH) to become the second-largest e-wallet in the Philippines. Built strategic relationships with regional advertisers (e.g., G-Cash, Maya) and expanded clients including TikTok for Philippines operations (2020–2023).
Account Director
Media Forge Business Solutions
May 2016 - Jul 2017 (1 year 2 months)
Led account management for banking and hospitality clients across South India, managing senior client relationships and campaign delivery against business goals. Improved service quality and account continuity through tighter internal coordination and ongoing client engagement.
Marketing Manager
Bajaj Finance Limited
Apr 2015 - Apr 2016 (1 year)
Managed social media, website content, and owned digital assets to strengthen brand presence. Oversaw agency partners for digital content and campaign execution to support ongoing brand and acquisition efforts.
Account Manager
Krds
Mar 2014 - Mar 2015 (1 year)
Managed client accounts and digital campaign execution, coordinating with internal and client teams to ensure timely, aligned delivery. Owned day-to-day execution to maintain campaign quality and responsiveness.
Account Manager
Media Forge Business Solutions
May 2012 - Feb 2014 (1 year 9 months)
Managed digital and brand communication accounts and supported client retention through consistent day-to-day account management. Coordinated campaign delivery to maintain service continuity and client satisfaction.
Education
Degrees, certifications, and relevant coursework
Symbiosis International University
Master of Business Administration (MBA), Communication Management
Completed an MBA in Communication Management with a focus on advertising at Symbiosis International University in India.
Karunya University
Bachelor of Technology (B.Tech), Electronics and Communication Engineering
Earned a B.Tech in Electronics and Communication Engineering from Karunya University in India.
Availability
Location
Authorized to work in
Job categories
Skills
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