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@nirbhaytripathi
Experienced HubSpot Administrator and Digital Marketer driving impactful results.
I am a dynamic and result-oriented professional with over 10 years of experience in Digital Marketing and HubSpot Administration. My journey has been marked by a commitment to optimizing marketing initiatives through data-driven insights and technological innovation. I have successfully implemented and customized HubSpot tools, including workflows, forms, landing pages, email templates, and reporting dashboards, which have significantly enhanced campaign performance and maximized ROI.
Throughout my career, I have led teams in executing strategic marketing initiatives, developed comprehensive digital marketing campaigns across various channels, and streamlined marketing processes to improve efficiency. My expertise in managing social media opportunities and executing promotional campaigns has consistently driven engagement and performance. I am passionate about leveraging analytics tools to measure campaign success and provide actionable insights for continuous improvement.
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Work history, roles, and key accomplishments
Appletech Consultants Pvt. Ltd.
Aug 2021 - Present (4 years 3 months)
Optimized marketing automation processes and executed digital marketing campaigns across various channels. Spearheaded the implementation and consolidation of six separate HubSpot portals into a centralized parent portal, aligning with specific business unit requisites. Orchestrated the mapping and transition of database records, workflows, landing pages, emails, forms, custom reports, and custom
Technix Infotech LLP
Oct 2014 - Present (11 years 1 month)
Led a 12-person Digital Marketing team proficient in SMM, SEO, Facebook Ads, and Web Development. Introduced Digital Marketing Project Management and Automation tools, resulting in a 40% increase in team productivity. Managed over 40 simultaneous Digital Marketing and Web Development projects, consistently delivering desired outcomes.
ICICI Bank
Dec 2013 - Present (11 years 11 months)
Explored diverse sales strategies and methodologies, encompassing cold calling, email marketing, and lead generation. Managed and organized leads efficiently within CRM software. Fostered enduring relationships with business proprietors, high-net-worth individuals (HNIs), and non-resident Indian (NRI) clients, converting them into valuable customers for the bank.
ZTE Corporation
Dec 2012 - Present (12 years 11 months)
Managed and oversaw Management Information Systems operations. Responsible for data analysis and reporting to support business decisions.
MNR Solutions Pvt. Ltd.
Aug 2012 - Present (13 years 3 months)
Performed analytical tasks related to Management Information Systems. Assisted in data collection and report generation.
Degrees, certifications, and relevant coursework
MBA, Digital Marketing/Marketing Management
Dynamic and result-oriented professional with over 10 years of experience in Digital Marketing and HubSpot Administration. Exhibited excellence in implementing and customizing HubSpot tools, including workflows, forms, landing pages, email templates, and reporting dashboards.
Bachelor of Science, Computer Science
Skilled in managing and identifying social media opportunities to engage fans, launched Facebook promotional campaigns, developed video marketing to increase performance and rankings. Proficient in strategizing, implementing, and optimizing marketing processes, tools, and systems to enhance campaign performance and maximize ROI.
Software and tools used professionally
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