Open to opportunities

Helen User

@helenuser2

Message

Passionate digital marketing specialist with 6+ years of experience.

India

Message

What I'm looking for

I am looking for a role that fosters creativity, encourages collaboration, and offers opportunities for professional growth.

I am a dedicated digital marketing and CRM specialist with over 6 years of experience in diverse sectors including B2B SaaS, luxury eCommerce, real estate, education, and banking. My expertise lies in crafting impactful digital strategies that enhance brand presence and drive business growth. I thrive on data-driven marketing, optimizing customer engagement, and creating content strategies that resonate with target audiences.

In my current role as a Digital Marketing Specialist at Falcon Car Rental, I have successfully developed high-impact marketing campaigns that improved customer engagement and increased booking inquiries by 20%. My analytical skills allow me to assess key performance metrics to guide marketing decisions effectively. I have a proven track record of enhancing brand visibility and lead conversion rates through targeted digital campaigns and strategic CRM management.

Throughout my career, I have collaborated with cross-functional teams to streamline operations and improve efficiency. My commitment to community engagement and customer loyalty has led to significant increases in social media interactions and overall brand presence. I am passionate about leveraging my skills to help brands connect with their audiences and achieve measurable results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Falcon Car Rental

Oct 2023 - Present (1 year 8 months)

Develop high-impact luxury marketing campaigns to enhance brand positioning and customer engagement. Drive website updates and manage CRM to improve lead conversion rates and optimize marketing strategies.

Digital Marketing CRM Management SEO Email Marketing Social Media Management Campaign Optimization Data Analysis Content Strategy Performance Marketing

Community Engagement Manager

ConClev - Ai - Vinga Software Solutions

Sep 2023 - Mar 2024 (6 months)

Boosted social media followers and interaction rates through targeted content strategies. Managed community engagement initiatives and mentored teams on best practices.

Community Engagement Social Media Management Content Creation Data Analytics Budget Management Team Leadership Customer Retention

CRM Manager/Digital Marketing Specialist

Bautomate - Techmango Technology Services

Sep 2023 - Sep 2023 (0 months)

Coordinated cross-functional teams to streamline CRM operations and improve customer engagement. Launched email marketing campaigns and executed digital campaigns to significantly boost lead generation and brand visibility.

CRM Email Marketing Campaign Execution Lead Generation Social Media Growth Data Driven Marketing

Brand Marketing Manager

Winmeen India Pvt. Ltd

May 2022 - Aug 2023 (1 year 3 months)

Led integrated marketing campaigns to boost brand visibility and drive property inquiries. Coordinated cross-channel promotions and launched guerilla marketing strategies to enhance audience reach.

Brand Management Integrated Marketing Guerilla Marketing Sales Strategy

Admissions and Marketing Coordinator

The Indian Public School

Jun 2020 - Apr 2022 (1 year 10 months)

Managed the admissions process and executed marketing campaigns that increased enrollment. Organized events to attract prospective students and families.

Marketing Campaigns Event Coordination Community Outreach Market Research

Business Banking Officer

Bank of Abyssinia

Oct 2014 - Aug 2016 (1 year 10 months)

Built strong client relationships and implemented strategies to increase product adoption. Conducted financial analyses and ensured compliance with lending regulations.

Client Relationship Management Financial Analysis Risk Assessment Regulatory Compliance

Customer Support Specialist

Reliance Communications

Nov 2011 - May 2012 (6 months)

Led a customer support team to enhance service quality and foster strong client relationships, resulting in repeat business and positive feedback.

Customer Support Team Leadership Client Relationship Management Process Optimization

Education

Degrees, certifications, and relevant coursework

Anna University

MBA, Marketing & HR

2022 -

Grade: CGPA: 8

Conducted an in-depth analysis of consumer perceptions of digital marketing strategies at Concepts Meditex, Coimbatore, uncovering trends that led to a 15% improvement in campaign engagement. Evaluated brand awareness and market positioning strategies at Supreme Steel Company, Trichy, providing data-driven recommendations that enhanced customer reach and visibility.

Anna University

Bachelor of Engineering, Electronics and Communication Engineering

2006 - 2010

Grade: 70%

Served as Secretary of the ECE Department, coordinating national seminars, cultural events, and awareness programs. Winner of a national-level research presentation and recognized for excellence in a technical seminar.