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Nina Cid

@ninacid

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I am a Brand Designer, Product UX UI Designer and Art Director based in Madrid but world friendly!

Spain

Message

I am an adventurer. I have explored (almost) every field in creativity and loved it. Graphic Design, Branding, UX/UI Design, Advertising, Commercial Photography, Illustration, Copywriting, and now even a bit of Interior Design! I am a hungry creative whose main goal is to bring stories to life beautifully (and profitably!). I absolutely love, telling stories in a different way, taking something apparently standard and make it look scarce and extraordinary through some carefully picked words and design elements.

I am a woman of the world, cheerful, joyful and can get funnily sarcastic if necessary. Working with people and making something together is what makes my day worthwhile.

Detail is crucial in every project, and I am more than used to working under pressure, although having said that, my best work has come from tranquility and having time to explore different ways of delivering the project.

I love my freedom, my books, coffee with oat milk and I am extremely close and attached to my family. For me, loyalty and trust is a lifestyle and my motto.

Experience

Work history, roles, and key accomplishments

Current

Lead UX/UI Designer

Current

Hosco.

Feb 2022 - Present (3 years 6 months)

My role is to create design guidelines and patterns that follow industry standards, work with product owners and developers to define user requirements, and design Lo-fi/Hi-fi wireframes and prototypes to illustrate design concepts and interaction flows. I also work with development team to ensure the designs are implemented accurately and provide guidance to ensure consistency across all projects

Wireframing Prototyping Product Design Visual Design Design System User Centered Design B2B2C UX Design UX Writing UX Analysis UX UI Design UX Process Graphic Design

Current

Senior Brand Designer, Art Director, Product UX UI Designer

Current

Freelance

Jan 2017 - Present (8 years 7 months)

I have been working as a creative freelance since university, no project was too small and had the opportunity to work in an incredible variety of fields and sectors. From ad billboards, to the smallest business card, to the new website for the biggest economy radio channel in Spain, to the branding of the new coolest Cocktail Bar in Madrid. I have broad experience in all design-related products

Branding Visual Branding UX UI Design UX UI Writing Graphic Design Digital Advertising Display Advertising Advertising Strategy Print Design

Creative Director

Brandwash Agency

Mar 2020 - Apr 2023 (3 years 1 month)

During my time in Brandwash Agency, my role involved:
· Project management and supervision of creative teams
· Brand Design and UX/UI Design projects
· Advertising and Marketing campaigns
· Selecting and supervising Pro Bono projects

Digital Marketeer

Deloitte Digital

Dec 2017 - Sep 2019 (1 year 9 months)

Planning, design and execution of international marketing campaigns (emailings, digital advertising, consumer studies, definition of buyer personas, flow charts, customer journeys/maps)
International client management, agenda and operations
Commercial campaigns and digital awareness campaigns among different media platforms
Media plan and results measurement and analysis
Web strategy and content

Personas Market Research Competitive Benchmarking Marketing Strategy Email Campaigns Content Creation Web Marketing

Current

Professional Commercial Photographer

Current

Nina Cid Studio

Jan 2013 - Present (12 years 7 months)

My first commissioned project was at the age of 17 and I have maintained photography as a side hustle (and passion) ever since. I have had the pleasure of collaborating with known companies such as Deloitte, Netflix or Disney Channel.
My main specialties are lifestyle, product and fashion photography, although I have done also events, corporate and even pet photography!