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Fernanda Ibanez

@fernandaibanez

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Senior graphic designer specializing in innovative and conversion-focused design.

Germany

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, allowing me to contribute to impactful design projects while continuing to grow professionally.

As a Senior Graphic Designer based in Berlin, I specialize in blending innovative design with a conversion-focused approach. My commitment to continuous growth drives me to embrace new tools and take courses annually, embodying my motto: 'never stop learning.' I have a proven track record of delivering high-quality design solutions that not only meet client expectations but also enhance user engagement.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

Wayfair

Oct 2022 - Apr 2023 (6 months)

As a Senior Graphic Designer, I specialized in UI and web design, creating sophisticated design assets for various digital platforms. I collaborated with international clients, focusing on branding and marketing strategies to enhance user engagement and conversion rates.

Adobe Photoshop Adobe Illustrator Adobe After Effects Figma UI Design Branding Digital Marketing Creative Strategy Web Design

Senior Brand Designer

Wayfair

Oct 2022 - Apr 2023 (6 months)

Oversaw the UK brand rollout, ensuring a consistent corporate identity across all channels. Designed animated assets to boost homepage CTR and collaborated in A/B testing to improve newsletter open rates.

Digital Marketing Creative Strategy Web Design Adobe Photoshop Adobe Illustrator A B Testing Brand Management Animation

Art Director

Dafiti Fashion Group

Sep 2015 - Feb 2019 (3 years 5 months)

Collaborated with the Creative Director on various fashion campaigns, overseeing photo sessions and ensuring the creative vision was executed effectively. Enhanced and retouched images for marketing materials.

Art Direction Photography Collaboration Fashion Marketing Campaign Management Adobe Photoshop Team Leadership Visual Storytelling

Art Director

Panda Chile

Aug 2014 - Apr 2015 (8 months)

Worked with fashion and beauty brands to design print materials and social media assets. Assisted in photoshoots and contributed to brand campaigns to enhance visibility and marketing efforts.

Print Design Social Media Marketing Campaigns Photography Creative Direction Adobe Photoshop Graphic Design Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Universidad de las Artes y las Comunicaciones, UNIACC

Bachelor in Art Direction, Art Direction

2007 - 2012

Bachelor in Art Direction with a focus on Advertising. Developed skills in enhancing and retouching images, creating compelling fashion sales and seasonal campaigns.