Fernanda Ibanez
@fernandaibanez
Senior graphic designer specializing in innovative and conversion-focused design.
What I'm looking for
As a Senior Graphic Designer based in Berlin, I specialize in blending innovative design with a conversion-focused approach. My commitment to continuous growth drives me to embrace new tools and take courses annually, embodying my motto: 'never stop learning.' I have a proven track record of delivering high-quality design solutions that not only meet client expectations but also enhance user engagement.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
Wayfair
Oct 2022 - Apr 2023 (6 months)
As a Senior Graphic Designer, I specialized in UI and web design, creating sophisticated design assets for various digital platforms. I collaborated with international clients, focusing on branding and marketing strategies to enhance user engagement and conversion rates.
Senior Brand Designer
Wayfair
Oct 2022 - Apr 2023 (6 months)
Oversaw the UK brand rollout, ensuring a consistent corporate identity across all channels. Designed animated assets to boost homepage CTR and collaborated in A/B testing to improve newsletter open rates.
Art Director
Dafiti Fashion Group
Sep 2015 - Feb 2019 (3 years 5 months)
Collaborated with the Creative Director on various fashion campaigns, overseeing photo sessions and ensuring the creative vision was executed effectively. Enhanced and retouched images for marketing materials.
Art Director
Panda Chile
Aug 2014 - Apr 2015 (8 months)
Worked with fashion and beauty brands to design print materials and social media assets. Assisted in photoshoots and contributed to brand campaigns to enhance visibility and marketing efforts.
Education
Degrees, certifications, and relevant coursework
Universidad de las Artes y las Comunicaciones, UNIACC
Bachelor in Art Direction, Art Direction
2007 - 2012
Bachelor in Art Direction with a focus on Advertising. Developed skills in enhancing and retouching images, creating compelling fashion sales and seasonal campaigns.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
fernandaberrios.myportfolio.comSocial media
Job categories
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