Sikander Ali
@sikanderali
Results-driven digital marketing professional with SEO and SEM expertise.
PakistanWhat I'm looking for
I am a results-driven Digital Marketing Specialist with over 5 years of experience in leading comprehensive digital marketing strategies across various industries, including hospitality, real estate, student accommodation, and healthcare. My expertise lies in SEO, paid social media campaigns, CRM implementations, and content marketing, where I have a proven track record of boosting organic traffic, increasing conversion rates, and enhancing brand visibility across multiple digital platforms.
Throughout my career, I have successfully managed digital marketing campaigns that leverage data analytics, Google Analytics, GTM, and WeChat marketing for international market penetration. My role as Digital Marketing Manager at Roomzzz Aparthotels involved driving organic performance and executing a content strategy that achieved top rankings on Google SERPs for high-value keywords. I am passionate about using innovative strategies to engage audiences and drive results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Roomzzz Aparthotels
Oct 2020 - Present (4 years 8 months)
Responsible for driving organic performance and executing a comprehensive content strategy. Achieved Top 10 rankings on Google SERPs and secured a Wikipedia publication to enhance brand authority.
Head of Marketing
IconInc
Oct 2020 - Present (4 years 8 months)
Leading 360-degree digital marketing campaigns for a luxury student accommodation brand. Designed student personas and implemented a CRM strategy to improve conversion rates.
Head of Marketing
AppsGenii Technologies
Oct 2020 - Feb 2023 (2 years 4 months)
Led digital marketing strategy for real estate and accommodation businesses, achieving significant organic growth through content marketing and SEO efforts.
Senior Marketing Specialist
Integrated Units (Pvt) Limited
Apr 2018 - Feb 2020 (1 year 10 months)
Spearheaded B2B marketing strategies and developed product roadmaps. Led marketing campaigns across various platforms and managed public relations.
Digital Marketing Consultant
Tune Tales
Sep 2018 - Jan 2020 (1 year 4 months)
Directed the storytelling show 'Tune Tales', managing digital marketing strategies to promote the show and increase engagement.
Education
Degrees, certifications, and relevant coursework
LULancaster University
Bachelor of Science, Computer Science
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
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