Open to opportunities

Muhammad Irtaza

@muhammadirtaza

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Experienced Digital Marketing Specialist with a focus on brand growth.

Pakistan

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth in digital marketing.

I am a dedicated Digital Marketing Specialist with over 3 years of experience in social media management and content creation. I hold a Bachelor's degree in Media & Communication Studies from Comsats University Islamabad, where I honed my skills in developing effective marketing strategies that drive brand awareness and engagement. My role as a Digital Marketing Manager at Beechtree By HKB Retail has allowed me to manage and optimize ad campaigns across various platforms, achieving exceptional returns on ad spend (ROAS) and significantly boosting customer retention and sales.

Throughout my career, I have successfully led teams and projects that focus on maximizing ROI through strategic marketing funnels and comprehensive competitor analysis. My experience at BlackLoup as a Media Buying Specialist further solidified my expertise in A/B testing and campaign performance optimization. I take pride in my ability to create compelling ad copies and marketing strategies that resonate with target audiences, helping brands achieve impressive growth metrics.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Beechtree By HKB Retail

Feb 2024 - Present (1 year 4 months)

Currently managing and optimizing ad campaigns across Meta, Google, TikTok, and Snapchat platforms, achieving exceptional ROAS. Implementing comprehensive marketing strategies to enhance online presence, customer retention, engagement, and sales.

Digital Marketing Google Ads TikTok Customer Engagement Marketing Strategy ROI Optimization

Media Buying Specialist

BlackLoup

Aug 2023 - Nov 2023 (3 months)

Managed pre-launch campaigns to customer retention, optimizing ROI through a strategic Meta Ads marketing funnel. Conducted in-depth competitor analysis and A/B testing to refine buyer personas and improve campaign performance.

Media Buying A B Testing Competitor Analysis ROI Optimization Meta Ads Customer Retention Funnel Analysis Campaign Management

Performance Marketer & Key Accounts Manager

Growex

Jan 2023 - Jul 2023 (6 months)

Focused on helping brands generate 3X to 10X ROAS through creative marketing strategies and compelling ad copies. Implemented A/B testing to enhance overall campaign performance.

Performance Marketing Key Account Management A B Testing Creative Strategy Ads Campaigns

Education

Degrees, certifications, and relevant coursework

COMSATS University Islamabad

Bachelor's, Media & Communication Studies

2019 - 2023

Activities and societies: Head of Photography at Youthee Media Society

Specialized in Media & Communication Studies with a focus on Digital Marketing. Gained experience in social media management, content creation, and brand development strategies.