Nimesh Makwana
@nimeshmakwana
I’m a Mobile Growth Manager specializing in ASO, user acquisition, and experimentation to grow installs and subscriptions.
IndiaWhat I'm looking for
I’m a Growth Manager & App Marketing Specialist with 4+ years scaling mobile apps across global and Tier-1 markets, owning end-to-end growth strategy for 50+ apps, including the globally ranked Kidloland. I drive measurable gains through ASO and data-driven experimentation—improving app keyword rankings by 30%+ via metadata optimization and keyword research with Sensor Tower, Mobile Action, and data.ai.
I also lead paid user acquisition and full-funnel optimization across Apple Search Ads and Google App Campaigns to reduce CPA, improve user quality, and lift conversion performance. From funnel design and retention cohort analysis to monetization, I’ve increased ad monetization revenue by 25% with optimized Google AdMob placement and frequency strategies, while mentoring junior marketers on experimentation frameworks for long-term growth.
Experience
Work history, roles, and key accomplishments
Growth Manager
Idz Digital Pvt. Ltd.
Mar 2020 - Present (6 years 1 month)
Owned mobile growth strategy for 50+ apps, improving app keyword rankings 30%+ through metadata optimization and keyword research using Sensor Tower, Mobile Action, and data.ai. Led ASO experiments and paid UA on Apple Search Ads and Google App Campaigns, reducing CPA and delivering 30–40% store conversion lift and 25% higher AdMob monetization revenue.
Curated and amplified TikTok content, improving regional brand engagement. Analyzed content consumption trends by state and genre and reported post-campaign analytics to optimize future targeting and content strategy.
Education
Degrees, certifications, and relevant coursework
Nagindas Khandwala College
Bachelor of Mass Media (BMM), Mass Media
Bachelor of Mass Media (BMM) from Nagindas Khandwala College (2019).
BSGD Junior College
Secondary Education, Secondary Education
Secondary education at BSGD Junior College (2017).
GNIMS Matunga
Master of Business Administration (MBA), Financial Markets
2023 -
Working Professional MBA in Financial Markets at GNIMS Matunga (2023).
SVPV School
Primary Education, Primary Education
Primary education at SVPV School (2014).
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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