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Archi Ritolia

@archiritolia

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Digital marketer specializing in ASO, SEO, and growth-driven campaigns.

India

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What I'm looking for

I am looking for a role focused on ASO/SEO-driven growth where I can use analytics, A/B testing and cross-functional collaboration to increase app discoverability, user acquisition and engagement while working with a data-informed, growth-oriented team.

I am a digital marketer with 4 years & 8 months of focused experience in App Store Optimization (ASO), SEO, SEM, social media and analytics. I have driven app discoverability and user acquisition through keyword research, A/B testing, localization and data-informed content strategies.

At Vihaa Technologies I contributed to ASO across 50+ languages, led screenshot and short-description experiments, and helped achieve massive content reach on Giphy and Tenor. I have implemented SEO and Google Ads campaigns, performed competitor analysis with tools like App Annie and Sensor Tower, and optimized site speed and metadata to improve organic performance.

I collaborate closely with design and content teams to convert insights into measurable results, and I continually refine strategies using GA4, Play Console experiments and A/B test outcomes. I seek roles where I can scale app growth, improve discoverability and deliver measurable acquisition and engagement improvements.

Experience

Work history, roles, and key accomplishments

Current

App Store Optimization

Current

Allied Technologies

Oct 2024 - Present (1 year 8 months)

Providing ASO and SEO services for client apps on iOS and Play Store, performing keyword research, screenshot and text optimization, A/B testing and competitor analysis to improve discoverability and site performance.

SEO Keyword Research A B Testing Competitor Analysis Content Creation

App Store Optimization

Vihaa Technologies

Jul 2021 - Oct 2023 (2 years 3 months)

Executed ASO across stores including keyword research, A/B testing of screenshots/descriptions and localization in 50+ languages; created promotional Play Store content and collaboratied with design/content teams to improve conversions.

A B Testing Keyword Analysis Screenshot Design SEO App Analytics

Digital Marketing Lead

Mobifolio

May 2020 - Feb 2021 (9 months)

Led SEO on-page/off-page and keyword strategy for iOS/Android to improve keyword ranking and ran Google Ads and Capterra campaigns to increase CTR and reduce CPA; produced analytics-driven execution plans and customer case studies.

SEO Google Ads Keyword Research Google Analytics Competitor Analysis Content Strategy

Digital Marketing Intern

Mobifolio

Feb 2020 - May 2020 (3 months)

Increased brand awareness and social engagement by creating and managing social content across Instagram, Facebook, Twitter and LinkedIn; implemented SEO and traffic growth strategies and ran A/B tests in Google Play Console.

Social Media Management SEO Google Play A B Testing Content Creation Google Analytics SEM Competitor Analysis