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Archi Ritolia

@archiritolia

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Digital marketer specializing in ASO, SEO, and growth-driven campaigns.

India

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What I'm looking for

I am looking for a role focused on ASO/SEO-driven growth where I can use analytics, A/B testing and cross-functional collaboration to increase app discoverability, user acquisition and engagement while working with a data-informed, growth-oriented team.

I am a digital marketer with 4 years & 8 months of focused experience in App Store Optimization (ASO), SEO, SEM, social media and analytics. I have driven app discoverability and user acquisition through keyword research, A/B testing, localization and data-informed content strategies.

At Vihaa Technologies I contributed to ASO across 50+ languages, led screenshot and short-description experiments, and helped achieve massive content reach on Giphy and Tenor. I have implemented SEO and Google Ads campaigns, performed competitor analysis with tools like App Annie and Sensor Tower, and optimized site speed and metadata to improve organic performance.

I collaborate closely with design and content teams to convert insights into measurable results, and I continually refine strategies using GA4, Play Console experiments and A/B test outcomes. I seek roles where I can scale app growth, improve discoverability and deliver measurable acquisition and engagement improvements.