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Niko Minadze

@nikominadze

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Implementation-heavy technical SEO and web systems engineer building crawlers, tracking, and AI workflows.

Thailand

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What I'm looking for

I’m looking to own production technical SEO and web systems end-to-end—build crawlers, dashboards, tracking stacks, and AI-assisted workflows—then prove impact with crawl evidence plus GA4/GSC reporting and a clear, verifiable handoff.

I’m an implementation-heavy web systems engineer/operator with 20+ years of web/software experience and 13+ years across technical SEO, analytics, performance, WordPress/WooCommerce, ecommerce operations, growth systems, backend tooling, and AI-assisted workﬂow implementation.

I build and repair practical systems—websites, crawlers, dashboards, tracking stacks, data pipelines, internal tools, and operator workﬂows—so teams can ship with confidence. My specialty is ambiguous production problems: isolate the failure path, ship or fix the system, verify results, and hand off clearly.

I’m strongest when SEO is one high-leverage layer inside broader web, growth, and operations systems. I own crawl/indexation repair, schema/JSON-LD accuracy, redirect/canonical hygiene, and JavaScript SEO evidence—then connect it to attribution and conversion QA through GA4/GTM and Google Ads.

I also lead performance and infrastructure work (Core Web Vitals, Cloudflare/CDN/WAF/cache tuning, DNS/SSL, and WordPress performance), plus AI-assisted automation with human-in-the-loop review. Recent highlights include shipping a WordPress Crawl Fetch Inspector and building Docker-first crawling and analytics workflows that produce actionable evidence quickly.

Experience

Work history, roles, and key accomplishments

Current

Technical SEO & Web Systems

Current

Independent Web Systems

Apr 2014 - Present (12 years 2 months)

Built and operated technical SEO and analytics systems (crawlers, dashboards, tracking stacks) and shipped production fixes to crawl/indexation and conversion tracking. Delivered +90% organic clicks in 28 days after indexation/performance/infrastructure recovery and repaired crawler-facing HTTP 500 blockers to restore 200 responses for priority URLs.

Next.js TypeScript Technical SEO Docker Conversion Tracking

Ecommerce Operations & Platform Lead

Serendair LLC

Dec 2012 - Apr 2014 (1 year 4 months)

Owned operations for 50+ ecommerce storefronts, driving SEO, page performance, infrastructure changes, and conversion tracking. Managed ongoing site architecture, content/product template delivery, analytics conventions, and automation across storefronts.

eCommerce Management Technical SEO Conversion Tracking Site Performance Analytics Conventions Automation

Freelance SEO & Web Ops

Freelance

Sep 2010 - Dec 2012 (2 years 3 months)

Delivered SEO and web operations projects including audits, on-page cleanup, PPC setup, and migration support. Implemented early technical SEO and improved analytics/tracking foundations for client sites.

On Page Optimization Technical SEO PPC

Founder / Executive Director

High In Top LLC

Aug 2008 - Sep 2010 (2 years 1 month)

Founded and operated an SEO/web projects company, building and selling three owned web properties. Managed client SEO, web/traffic quality, and end-to-end project operations.

SEO Strategy Client Management Traffic Quality Web Properties

SEO / Project Management

PyraPartners GmbH

Nov 2003 - Aug 2008 (4 years 9 months)

Advanced from owned search/web operations to leading a short-term German-owned PPC platform project. Supervised two programmers and one designer and supported traffic-quality and anti-cheat operations.

PPC Operations Project Management Team Supervision Traffic Quality Control Platform Support