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Nikala Daguiar

@nikaladaguiar

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PR Account Executive at IW Group who created a McDonald’s x FIFA World Cup matchday experience with 17 creators.

United States

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At IW Group, I lead integrated campaigns across influencer, paid, and earned initiatives, taking projects from strategy and creator sourcing through activation and reporting.

For McDonald’s x FIFA World Cup, I conceptualized and executed an end-to-end creator matchday experience across multiple host cities, hosting 17 creators and driving 192 pieces of content.

I also ran on-site PR operations for a McDonald’s x HYBE TinyTAN activation, managing 200+ earned influencers and media and achieving a 98% attendance and posting rate.

Before my current role, I coordinated campaign operations at IW Group and led climate research and communications projects at Baruch College focused on heat impacts and cooling access across NYC neighborhoods.

Experience

Work history, roles, and key accomplishments

PR Account Executive

IW Group

Jan 2025 - Oct 2026 (1 year 9 months)

Led integrated campaigns across influencer, paid, and earned initiatives, managing projects from strategy and talent sourcing through activation and reporting. Conceptualized and executed creator experiences for McDonald's and other clients, driving significant content and engagement.

Influencer Marketing Creator Partnerships Campaign Strategy Project Management Talent Sourcing Experiential Marketing Event Operations Cross Functional Collaboration

Office & Account Coordinator

IW Group

Jan 2024 - Dec 2024 (11 months)

Coordinated campaign logistics, vendors, budgets, invoices, assets, and cross-functional timelines across integrated marketing initiatives. Led operational planning for the agency's office relocation and implemented workflow improvements that streamlined operations.

Campaign Logistics Vendor Management Budget Management Project Coordination Operational Planning Workflow Optimization

Climate Research Coordinator

Baruch College

Oct 2021 - Dec 2024 (3 years 2 months)

Led research and communications projects examining heat-related climate impacts and cooling access across NYC neighborhoods. Developed grant proposals and partnerships with academic and community stakeholders to secure project funding.

Research Grant writing Stakeholder Engagement Science Communication Data Analysis