Juan Minotta
@juanminotta
Strategic account manager specializing in influencer and creator partnerships.
United StatesWhat I'm looking for
I am a strategic Account Manager with 6+ years leading influencer campaigns for global and community-driven brands, managing 400+ creator partnerships and scaling budgets up to multi-million-dollar monthly spends. I combine trend-led creative direction with data-driven performance reporting to improve conversion rates and viewer retention, delivering measurable results like a 30%+ performance increase and 60% budget growth for high-profile programs.
I thrive in fast-paced agency environments and as a consultant, acting as the primary client and creator contact across campaign lifecycles, from outreach and contracting to content quality control and post-campaign analysis. I bring expertise in Instagram, TikTok, and YouTube strategy, strong cross-functional collaboration, and fluency in Spanish to help brands build culturally relevant, high-performing creator-led initiatives.
Experience
Work history, roles, and key accomplishments
Account Manager
Nimble Talent
Jan 2021 - Present (5 years 1 month)
Own end-to-end execution of Squarespace influencer campaigns, scaling monthly spend from $1M to $1.6M and driving a 30% increase in conversion rates through creator quality control and trend-led strategy.
Social & Influencer Consultant
Freelance
Jan 2019 - Present (7 years 1 month)
Plan and execute Instagram and TikTok influencer campaigns for lifestyle and community brands, delivering audience growth (e.g., 2,500% Instagram growth) and measurable engagement and sales lifts.
Client Experience Manager
Noodle Pros
Jan 2020 - Jan 2021 (1 year)
Managed email and paid media campaigns end-to-end, increasing repeat customer rate by 25% and supporting paid amplification that drove $50K/month in new revenue.
Business Matching Officer
Hong Kong Trade Development Council
Jan 2018 - Jan 2020 (2 years)
Sourced and engaged exhibitors for 40+ international trade fairs and maintained a database of 500+ leads to increase participation and retention.
Education
Degrees, certifications, and relevant coursework
State University of New York at New Paltz
Bachelor of Science; Bachelor of Arts, Organizational Communication; Spanish
Completed dual undergraduate degrees in Organizational Communication and Spanish, focusing on communication theory and Spanish language proficiency.
Universidad de Sevilla
Spanish
Participated in an intensive Spanish study abroad program to enhance language skills and cultural competency.
HubSpot Academy
Digital Marketing
Completed certifications in Social Media, Inbound Marketing, and Content Marketing to support digital marketing and campaign execution.
Facebook (Meta) Blueprint
Digital Advertising
Earned Facebook Certified Media Buyer credential demonstrating proficiency in planning and buying ads on Meta platforms.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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