Open to opportunities

Niharika Ayyagari

@niharikaayyagari

Message

I build content, brand campaigns, and communities that grow audiences and tell stronger stories.

India

Message

What I'm looking for

I'm looking to take ideas from concept to execution through content, brand, social, and community work, while continuing to build stronger skills in brand, design, and web.

I've built content and brand strategy for Outplay, where I led two seasons of The Hype is Real podcast, drove 1,340+ downloads, and grew LinkedIn from 2K to 27K followers in 13 months. I also developed newsletters with a 43.3% open rate and 7.3% CTR, created campaign emails and eBooks, and built Outplay's blog into a source of #1-ranking content.

As a freelance Brand & Content Strategist, I take websites from wireframe to WordPress deployment while shaping copy, metadata, schema markup, and on-page SEO. I'm also the founder of The Narrative, an exclusive community for content and brand professionals in India, and I bring a literary perspective shaped by published fiction and a travelogue featured in a global anthology.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

The Narrative

Apr 2026 - Present (5 months)

Founded an exclusive community for content and brand professionals in India, leading discussions on campaigns, AI, and copy breakdowns.

Content Strategy Brand Strategy Community Building Campaigns AI Copywriting

Education

Degrees, certifications, and relevant coursework

Baseline: Design Bootcamp

Certificate, Design

2025 - 2025

Learned the fundamentals of design, studied typography, colour theory, layouts, and applied graphic design using Figma.

Masterpieces of World Literature

Certificate, Literature

2025 - 2025

Studied major literary works and their authors, including The Epic of Gilgamesh, Homer's The Odyssey, The Tale of Genji, Voltaire's Candide, and Borges' The Garden of the Forking Paths.

Christ University, Bangalore

Bachelor of Business Administration, Business Administration

Activities and societies: Placed 1st in Arthayudh Marketing fest, JNC | May 2018; Placed 3rd in Cross-Currents Management fest, Mount Carmel College | Feb 2018

Pursued a Bachelor of Business Administration, graduating in 2019.