Ideally I am looking for a Demand Generation position at a B2B SaaS company that leverages a tech stack that includes HubSpot.
Nicholas Forgione
@niforgione
A data-driven, organized, and hardworking person, with a drive to outperform and be the ideal worker
United StatesWhat I'm looking for
I believe my background in demand generation would be an asset to the marketing team. My passion for digital marketing began with my previous role at Trimble MAPS where I successfully implemented and trained staff on marketing automation tools such as HubSpot, with nearly seven years of experience using such tools I was able to design and deliver effective marketing campaigns that contributed to both marketing and sales goals. While there I was able to analyze trends in the data that allowed me to be agile with my methodology to achieve upward growth goals.
Experience
Direct Response Marketing Manager
Dec 2020 - Present (3 years 4 months)
• Accountable for P/L of program functions including, development, packaging design, offer strategy,DRTV production, media, landing pages, up sells/ down sells, reporting, monitoring inventory, andongoing post analysis.
• Ensured that messaging was appropriate for the intended audience and consistently aligned with theoverall marketing plan, resulting in a 15%increase in engagement.
Tech stack
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