At Brightpath Software, I own demand generation across content, paid search, and lifecycle email, managing a $1.2M annual budget. I grew qualified pipeline 3.2x in two years by rebuilding the content engine around customer search data.
I also cut cost per lead by 38% by shifting spend from broad paid campaigns to high-intent comparison pages. A quarterly webinar series I launched sourced 22% of new pipeline and 224 marketing-qualified leads per quarter.
At Brightpath Software, I manage a team of three: a content strategist, demand gen specialist, and marketing analyst.
Previously, at Fieldstone Goods, I ran email and paid social programs for a DTC brand with 60k subscribers. I increased email revenue per send by 45% through segmented lifecycle flows and A/B-tested subject lines, built a marketing dashboard the leadership team still uses, and coordinated 14 product launches from positioning brief to post-campaign report.
