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Nidhi Prakash

@nidhiprakash

Content strategist at SMS Magic who drove $50K in pipeline with end-to-end event content strategy.

At SMS Magic, I developed end-to-end event content strategy that drove $50K in pipeline, from pre-event messaging through post-event nurture.

I also partnered with product, customer success, and sales to create AI-assisted enablement content. Targeted customer marketing helped grow retention in the US region by 13%.

At MoEngage, I developed targeted middle- and bottom-of-funnel content that increased MQLs by 13%. I also operationalized custom GPT workflows to scale content production while maintaining brand and messaging consistency.

Earlier, I created SEO-focused content at Valasys Media, Transparency Market Research, Policybazaar.com, and HT Media. My work included market research reports, website content, and email campaigns that supported stronger organic visibility, engagement, and conversions.

Experience

Work history, roles, and key accomplishments

Senior Content Strategist- Product and Growth

SMS Magic

Sep 2024 - May 2026 (1 year 8 months)

Drove $50K in pipeline with end-to-end event content strategy and achieved 13% retention growth in the US region through targeted customer marketing. Led content distribution across SEO, LinkedIn ABM, and guest posts, earning 39 backlinks and growing domain authority from 28 to 37.

Content Strategy Event Marketing Customer Marketing SEO LinkedIn ABM Guest Posts Employee Advocacy AI assisted content Sales Enablement Product Marketing

Content Marketer

MoEngage

Oct 2021 - Feb 2024 (2 years 4 months)

Identified high-intent content gaps and developed targeted MoFu and BoFu assets, driving a 13% increase in MQLs. Elevated brand search volume by 72% and operationalized custom GPT workflows to scale content production.

Content Marketing SEO Demand Generation Competitive Analysis Drip Campaigns Content Distribution GPT Workflows Brand Consistency

Content Marketer

Valasys Media

Aug 2020 - Jun 2021 (10 months)

Created and optimized website content assets to drive a 61% QoQ organic traffic growth. Boosted social media engagement by 181% across X, Instagram, and LinkedIn.

Content Creation SEO Landing Page Optimization Social Media Marketing Thought Leadership

Content Writer

Transparency Market Research

Dec 2019 - Jun 2020 (6 months)

Partnered with the research team to create market research reports, improving MQL to SQL conversion by 23% through strong case studies. Crafted email newsletters and product collateral, driving a 37% increase in open rates and a 17% boost in click rates.

Market Research Content Writing Email Marketing Case Studies Brand Visibility

Content Writer

Policybazaar.com

Apr 2018 - Nov 2019 (1 year 7 months)

Executed SEO-optimized website and guest blog content, securing top SERP rankings for 19 keywords. Directed copies for social media and ad campaigns to support brand growth.

SEO Content Writing Guest Blogging Social Media Advertising Campaigns Content Auditing

Content Writer

HT Media

Apr 2017 - Feb 2018 (10 months)

Wrote and updated SEO-optimized website content using the organization's CMS to strengthen organic visibility. Improved and refined web content to enhance organic traffic and user engagement.

SEO Content Writing CMS organic traffic User Engagement