Nicole Nazoi

I’m a sales and marketing professional with 4+ years of experience across event planning, retail activations, digital marketing, and content-driven brand growth. I combine creative strategy with operational discipline to improve engagement, strengthen partnerships, and drive measurable sales.

At KouponZetu, I led digital sales initiatives and social media growth strategies for a high-volume retail platform. I managed end-to-end content and analytics across TikTok, Instagram, and Facebook, and executed live commerce sessions generating USD 313–1,563 (KES 50,000–250,000) in weekly sales while maintaining consistent ROI through campaign budgets (USD 31–188 / KES 5,000–30,000).

Previously, as Retail Marketing Lead & Event Coordinator, I managed retail partnerships with major supermarket chains and supported high-profile events. I handled CRM and financial operations using Zoho CRM and Zoho Invoicing, executed 20–30 retail brand activations, and led a four-day Sarit Expo engagement generating USD 1,875 (KES 300,000) in direct sales.

I’ve also contributed specialized campaign optimization support, bringing algorithm-focused TikTok strategy that generated 290,000+ organic views and contributed to USD 1,875+ (KES 300,000+) in product sales from ~80 units. Alongside this, I create UGC and short-form storytelling content to boost visibility, engagement, and follower growth.