Grace Gikonyo
@gracegikonyo1
Social media manager driving audience growth and engaging short-form content.
KenyaWhat I'm looking for
I am a results-driven social media manager with a track record of growing TikTok and other social platforms for media brands and clients, producing short-form video content, and leading live event coverage. I combine hands-on video production skills with strategic content planning and community engagement to boost reach and conversions.
Across roles at Pulse Kenya, Standard Media Group, Torras Digital and freelance contracts, I scaled TikTok accounts from thousands to hundreds of thousands, led multi-platform campaigns for brands like NCBA and Brookside, and won the TikTok Trendsetter Award 2025. I am fluent in French (B2) and proficient with tools such as CapCut, Canva, Photoshop and Filmora.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Pulse Kenya
Jul 2024 - Present (1 year 5 months)
Led short-form content strategy and production for TikTok and other platforms, growing TikTok from 605K to 750K and covering 30+ events with real-time content while producing branded content for Loop, NCBA, and Brookside.
Social Media Executive
Torras Digital
Oct 2023 - Jul 2024 (9 months)
Developed and executed social media strategies and content for client brands, delivering ~15% follower growth and a 10% conversion uplift within two months for multiple clients.
Social Media Specialist
Just Ivy Africa
Jan 2024 - Apr 2024 (3 months)
Managed LinkedIn, X and Instagram accounts and delivered content calendars and weekly reports, growing Just Ivy Africa LinkedIn by ~8,000 followers and The Movers’ Society Instagram by ~4,000 followers during a 3-month contract.
SGNative Advertising Associate
Standard Media Group
Sep 2022 - Sep 2023 (1 year)
Grew Standard Digital TikTok from 24,000 to 97,000 followers, produced sponsored social content and client pieces for brands like Tecno and Safaricom, and built a weekly Twitter Space audience of 5,000+ listeners.
Education
Degrees, certifications, and relevant coursework
MKMultimedia University of Kenya
Bachelor in Journalism, Journalism
2018 - 2022
Completed a Bachelor in Journalism degree focusing on multimedia reporting and content production.
Maryhill Girls' High School
Secondary School Certificate, Secondary Education
2014 - 2018
Completed secondary school education with a focus on the Kenyan secondary curriculum.
St George's Academy, Thika
Primary School Certificate, Primary Education
2006 - 2013
Completed primary school education following the Kenyan primary curriculum.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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