Nick Marsman
@nickmarsman
Senior partner and channel marketing leader driving scalable partner programs and ROI.
CanadaWhat I'm looking for
I am a strategic channel and partner marketing leader with 10+ years building, scaling, and optimizing partner programs, incentives, and GTM initiatives that drive measurable revenue and engagement. I combine program design, analytics, KPI frameworks, and cross-functional execution across SaaS and technology ecosystems.
At Calabrio I lead partner program design and operational execution, owning KPIs, dashboards, program readiness, and cross-functional partnerships to reduce friction and improve partner experience. Previously at Veeam and Teknicor I developed regional and global partner strategies, ran MDF and incentive programs, and expanded partner investment while delivering measurable pipeline and ROI gains.
I am known for clear operational ownership, delivering proven program performance insights, and collaborating with Sales, Analytics, Product, and Enablement teams to translate strategy into scalable processes and repeatable results.
Experience
Work history, roles, and key accomplishments
Sr. Partner & Channel Programs Manager
Calabrio
Sep 2024 - Present (1 year 6 months)
Lead design and operational execution of partner programs focused on co-sell, pipeline acceleration, and revenue influence; defined KPIs and dashboards tracking MDF ROI and channel contribution to pipeline while improving program adoption and partner experience.
Developed and executed Canada channel marketing strategy, owned MDF budgeting and tracking, implemented a corporate partner incentive program that sponsored 70+ partner activities and doubled marketing-sourced pipeline goals.
Marketing & Communications Manager
Teknicor Corporation
Sep 2018 - Sep 2022 (4 years)
Designed and operationalized global partner programs with end-to-end MDF ownership, established performance reporting guiding executive investment, and expanded MDF investment 20× while delivering partner-backed events with measurable ROI.
Field Marketing Manager
OnX
May 2015 - Jul 2018 (3 years 2 months)
Managed partner-aligned field marketing programs and events, standardized post-event lead capture and reporting, and delivered programs that influenced pipeline velocity through aligned KPIs with sales and channel partners.
Education
Degrees, certifications, and relevant coursework
Griffith University
Bachelor of Business, Marketing
Completed a Bachelor of Business with a focus in Marketing at Griffith University.
Sheridan College
Advanced Secondary Diploma
Completed an Advanced Secondary Diploma at Sheridan College in Oakville, Ontario.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Interested in hiring Nick?
You can contact Nick and 90k+ other talented remote workers on Himalayas.
Message NickFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
