Open to opportunities

Nick Barker

@nickbarker

Message

I build retirement marketing engines that turn search visibility into high-value account growth.

United States

Message

What I'm looking for

I'm looking for a lean, fast-growing team where I can lead marketing strategy while staying hands-on across search, content, demand generation, conversion optimization, automation, and customer education.

At Accuplan Benefits Services, I grew from its first dedicated SEO hire into the executive leading marketing for a $900M AUM self-directed retirement account provider. I owned strategy, execution, a ~$500,000 annual budget, and a primarily outsourced team reporting directly to the CEO.

I built a demand-generation engine across SEO, AEO/GEO, paid search, content, and email that generated 100–200 new retirement account openings per month and roughly $200,000 or more in monthly new customer lifetime value. I also led website strategy and CRO, increasing conversion rates from 1–2% to 7–8% through heatmaps, session recordings, and A/B testing.

I've authored more than 100 long-form retirement and alternative-investing articles, developed early AEO and GEO programs, and produced webinars, podcasts, and video content end to end. I enjoy operating as both marketing strategist and hands-on builder across content, campaigns, analytics, automation, and on-camera education.

Experience

Work history, roles, and key accomplishments

VP of Marketing & Growth

Accuplan Benefits Services

Jan 2020 - May 2026 (6 years 4 months)

Directed all marketing strategy and execution for a $900M AUM self-directed retirement account provider, owning a ~$500,000 annual budget and reporting directly to the CEO. Architected a demand generation engine that generated 100-200 new account openings per month and quadrupled conversion rates.

SEO AEO GEO Content Strategy Paid Search Email Marketing CRO A B Testing Marketing Automation HubSpot Salesforce Zoho Webinar Production Video Production Attribution Modeling Lead Scoring Account Based Marketing PR Customer Marketing

Education

Degrees, certifications, and relevant coursework

Utah Valley University

Bachelor of Science, Information Systems

Bachelor of Science in Information Systems with minors in Business Management and Digital Media. Coursework included HTML, web development, and database fundamentals.