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@arlenetingson
Independent digital marketing professional with strong analytical skills.
I am an independent and detail-oriented digital marketing professional based in New Zealand, with a robust understanding of local media, cultural trends, and digital ecosystems. My experience spans over several years, where I have honed my skills in SEO, content strategy, and performance reporting. Currently, I serve as a Lead Marketing Technologist at Wilderness Motorhomes, where I lead digital content strategy and conduct user intent analysis to enhance organic traffic.
Throughout my career, I have successfully delivered full-spectrum marketing strategies, especially during challenging times like COVID, ensuring business visibility and relevance. My freelance work has allowed me to tailor digital strategies for small businesses, adapting to diverse client needs while managing independent workflows. I hold a Master’s in Business Administration and have completed various certifications, including Product Management and Inbound Marketing, which further solidify my expertise in the field.
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Work history, roles, and key accomplishments
Wilderness Motorhomes
Oct 2018 - Present (7 years 1 month)
Lead digital content strategy, SEO, and performance reporting for the marketing team. Conduct user intent analysis and evaluate content relevance to improve organic traffic. Delivered full-spectrum marketing during COVID, maintaining business visibility.
Self Employed
Aug 2014 - Mar 2018 (3 years 7 months)
Delivered tailored digital strategies to small businesses through remote consulting. Evaluated websites and applications for usability, search accuracy, and audience relevance while managing independent workflows and deadlines.
BDO Universal Bank
Oct 2011 - Jan 2012 (3 months)
Led corporate credit card portfolio strategy with a focus on usage analytics and growth. Coordinated cross-functional teams to execute data-driven marketing campaigns.
ActivAsia Agency
Feb 2011 - Sep 2011 (7 months)
Led brand activation projects, primarily for Unilever, managing execution and reporting. Developed marketing strategies to enhance brand visibility.
Emirates Airlines
May 2006 - Oct 2010 (4 years 5 months)
Delivered high-quality service and ensured safety across international flights. Developed strong communication, cultural awareness, and problem-solving skills under pressure.
Crown Asia Properties
Apr 2005 - May 2006 (1 year 1 month)
Gained foundational marketing experience in property promotion and media planning. Assisted in developing marketing strategies to enhance property visibility.
Degrees, certifications, and relevant coursework
Masters in Business Administration, Business Administration
2014 -
Postgraduate Diploma In Unit Head - Product Management & Usage, Business
2013 - 2014
BS Broadcasting, Broadcasting
2005 -
Software and tools used professionally
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