Open to opportunities

Arlene Tingson

@arlenetingson

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Independent digital marketing professional with strong analytical skills.

New Zealand

Message

What I'm looking for

I am looking for a role that values creativity and data-driven strategies, offering opportunities for growth and collaboration.

I am an independent and detail-oriented digital marketing professional based in New Zealand, with a robust understanding of local media, cultural trends, and digital ecosystems. My experience spans over several years, where I have honed my skills in SEO, content strategy, and performance reporting. Currently, I serve as a Lead Marketing Technologist at Wilderness Motorhomes, where I lead digital content strategy and conduct user intent analysis to enhance organic traffic.

Throughout my career, I have successfully delivered full-spectrum marketing strategies, especially during challenging times like COVID, ensuring business visibility and relevance. My freelance work has allowed me to tailor digital strategies for small businesses, adapting to diverse client needs while managing independent workflows. I hold a Master’s in Business Administration and have completed various certifications, including Product Management and Inbound Marketing, which further solidify my expertise in the field.

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Experience

Work history, roles, and key accomplishments

Current

Lead Marketing Technologist

Current

Wilderness Motorhomes

Oct 2018 - Present (7 years 1 month)

Lead digital content strategy, SEO, and performance reporting for the marketing team. Conduct user intent analysis and evaluate content relevance to improve organic traffic. Delivered full-spectrum marketing during COVID, maintaining business visibility.

SEO Content Strategy User Intent Marketing Analytics Research Problem Solving Process Optimization HTML CSS JavaScript

Freelance Digital Marketing Specialist

Self Employed

Aug 2014 - Mar 2018 (3 years 7 months)

Delivered tailored digital strategies to small businesses through remote consulting. Evaluated websites and applications for usability, search accuracy, and audience relevance while managing independent workflows and deadlines.

Digital Strategy Remote Consultations Workflow Management

Product Manager - AMEX Credit Cards

BDO Universal Bank

Oct 2011 - Jan 2012 (3 months)

Led corporate credit card portfolio strategy with a focus on usage analytics and growth. Coordinated cross-functional teams to execute data-driven marketing campaigns.

Portfolio Strategy Data Driven Marketing Campaign Execution

Marketing Manager

ActivAsia Agency

Feb 2011 - Sep 2011 (7 months)

Led brand activation projects, primarily for Unilever, managing execution and reporting. Developed marketing strategies to enhance brand visibility.

Project Management Reporting Marketing Strategy

In-Flight Cabin Crew

Emirates Airlines

May 2006 - Oct 2010 (4 years 5 months)

Delivered high-quality service and ensured safety across international flights. Developed strong communication, cultural awareness, and problem-solving skills under pressure.

Customer Service Communication Skills Problem Solving

Assistant Marketing Manager

Crown Asia Properties

Apr 2005 - May 2006 (1 year 1 month)

Gained foundational marketing experience in property promotion and media planning. Assisted in developing marketing strategies to enhance property visibility.

Media Planning Marketing Strategy