New Williams
@newwilliams
I build culturally fluent brand campaigns through sports, storytelling, and digital strategy.
United StatesWhat I'm looking for
I founded Trendcend Media, a next-generation creative agency blending storytelling, sports culture, and digital strategy to help brands connect with modern audiences. I directed creative strategy for Powerade’s “50% More” campaign, managing cross-platform assets and influencer partnerships.
I oversee business development, client relationships, and creative direction while building scalable systems for high-impact campaigns. I create brand strategy, platform-native content, video campaigns, and experiential activations designed to maximize reach and ROI.
Experience
Work history, roles, and key accomplishments
Founded Trendcend as a next-gen creative agency blending storytelling, sports culture, and digital strategy to help brands connect with modern audiences. Oversee business development, client relationships, and creative direction while building scalable systems for high-impact campaigns.
• Established a creative model that combines brand strategy with culturally fluent content across social, digit
Education
Degrees, certifications, and relevant coursework
California State University, Fresno
Bachelor's degree, Philosophy
2017 - 2020
Auburn University
Bachelor of Science in Business Administration, Business Administration and Management
2015 - 2017
Through attending weekly practices and games while balancing full-time student status and coursework, I have learned the importance of time management. I continue to grow as a teammate by participating in team-building activities such as team community service projects, as well as through the adversity of winning and losing. Being a student athlete has not only taught me skills that are valuable o
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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