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Brian Pham

@brianpham

Global brand and creative strategy executive at Influencer, scaling creator campaigns and measurement to drive $70M+ in revenue.

United States

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At Influencer, I lead a global, cross-disciplinary team supporting 30+ clients and 120+ campaigns. I co-founded the Marketing Science team, building measurement frameworks to demonstrate creator marketing impact and ROI.

At 888 William Hill, I drove growth above projections through brand and go-to-market campaigns across sports betting and casino products. I led launches in Michigan, Virginia, Colorado, and Ontario, including the SI Casino app and SI Live Dealer.

At the New York Knicks, I modernized the brand to reach younger fans, earning a 2021 CLIO Gold Award. I also built custom marketing programs that generated $20M+ in ad revenue and helped drive merchandise growth.

Earlier, I developed integrated brand, content, and media strategies at Vayner Media, Sparks and Honey, and Dentsu Aegis Network. I also co-founded Slim Cinema, where I produced Jordan Brand’s “Defy” documentary series and launched experiential film events.

Experience

Work history, roles, and key accomplishments

Current

Global Head of Creative & Brand Strategy

Current

Influencer

Jun 2024 - Present (2 years 4 months)

Leads a global cross-disciplinary team of 30 supporting 30+ clients and 120+ campaigns. Co-founded the Marketing Science team and drove global revenue growth to $70M+.

Brand Strategy Creative Strategy Marketing Sciences Metric Frameworks Team Leadership Client Management TikTok YouTube

Current

Head of Strategy (concurrent advisory capacity)

Current

Ericsson Street

Jan 2022 - Present (4 years 9 months)

Leads strategy practice for a minority-founded brand consultancy serving clients like J.P. Morgan Chase and eBay.

Brand Strategy Creative Strategy Communications Strategy Campaign Planning Experiential Marketing

Current

Co-Founder

Current

Slim Cinema (CMMNTHRD INC.)

Jan 2016 - Present (10 years 9 months)

Founded a production collective creating mobile-first narratives. Produced Jordan Brand's 'Defy' documentary series and launched experiential film events.

Content Production Documentary Experiential Marketing Brand Partnerships Event Planning

Head of Brand, North America

888 William Hill

Aug 2022 - Jun 2024 (1 year 10 months)

Drove 40%+ growth above projections through 360° brand campaigns. Managed $30M+ budget and led GTM launches in multiple states and Ontario.

Brand Management Go To Market Strategy Budget Management Campaign Management Team Leadership Sports Betting Casino

Senior Brand Lead, Brand & Marketing Strategy

New York Knicks (MSG Sports)

Dec 2019 - Apr 2022 (2 years 4 months)

Designed 360° campaigns achieving 110% of business goals. Modernized the Knicks brand, recognized with a 2021 CLIO Gold Award.

Brand Strategy Marketing Strategy Campaign Management Budget Management Partnerships CRM Digital Marketing

Director of Integrated Strategy (Creative & Media)

Vayner Media (VaynerX)

Oct 2017 - Dec 2019 (2 years 2 months)

Led brand and communications strategy for major clients including Mondelez, PepsiCo, and Johnson & Johnson. Grew Frito-Lay value brand sales by 11% and drove 6% growth for Kraft's condiment business.

Brand Strategy Communications Strategy Media Strategy Content Strategy Sports Marketing NFL NBA

Director, Content Strategy & Head of Social

Sparks and Honey (Omnicom Agency)

May 2016 - Oct 2017 (1 year 5 months)

Led communication strategies for Fortune 100 clients including Nestlé, PepsiCo, and McDonald's. Co-built Omnicom's 'Cortex' interagency offering.

Content Strategy Social Media Strategy consumer behavior Cultural Trends Innovation Media Planning

Senior Manager, Social Media & Content Strategy

Dentsu Aegis Network

May 2013 - May 2016 (3 years)

Developed and executed paid social and content strategy for major clients. Secured partnerships with Facebook, Twitter, and other platforms.

Social Media Strategy Content Strategy Paid Social Partnerships Measurement Client Management

Social Media Strategist

AOL Ventures

Jan 2011 - Dec 2013 (2 years 11 months)

Built foundational expertise in social strategy, community management, and analytics across media and technology brands.

Social Media Strategy Community Management Analytics Content Strategy

Education

Degrees, certifications, and relevant coursework

Rutgers University

Bachelor of Arts, Labor Studies & Employment Relations

Earned a Bachelor of Arts in Labor Studies and Employment Relations from the School of Management and Labor Relations, with a minor in Human Resource Management.