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Adam Wanderman

@adamwanderman

Creative leader with 20+ years of experience, including 17 years at ESPN, leading brand marketing, integrated campaigns, and design operations.

United States

Message

I'm a hands-on creative leader with 20+ years of experience developing integrated campaigns, brand systems, and digital-first visual storytelling, including 17 years at ESPN. I've spent my career proving that great design isn't just about looking good, it's about how a brand moves, speaks, and grows in a changing digital world.

For me, creative leadership is about seeing the big picture with a focus on goals and objectives, but investing in the design details that make them achievable. I love the challenge of taking a complex brand system and turning it into a seamless, human experience across every platform.

Experience

Work history, roles, and key accomplishments

Senior Art Director

ESPN

Jun 2024 - Jul 2025 (1 year 1 month)

Led creative strategy and integrated marketing for UFC and NBA, partnering with cross-functional teams to deliver scalable campaigns across digital, social, broadcast, email, and experiential channels. Owned strategic planning of UFC's marketing design initiatives, leading a team producing digital content across 40+ delivery platforms monthly.

Creative Strategy Integrated Marketing Cross functional Leadership Digital Content Project Management Video Production Key Art Brand Consistency

Associate Creative Director

ESPN

Jan 2017 - Jun 2024 (7 years 5 months)

Expanded and led a multi-disciplinary team delivering marketing assets for sports and entertainment brands including NBA, MLB, NHL, NFL, and ESPN Films. Implemented digital-first processes, built a web development position saving nearly $1M annually, and directed award-winning campaigns like House of '98 for The Last Dance.

Team Leadership Digital First Web Development Email Marketing Movable Ink Adobe CRM Campaign Direction Award Winning Campaigns

Senior Designer

ESPN

May 2008 - Jan 2017 (8 years 8 months)

Led and mentored a team of designers producing multi-channel marketing content across email, digital, out-of-home, and broadcast channels. Implemented dynamic, data-driven production solutions leveraging real-time data to improve personalization and streamline workflows.

Design Leadership Mentorship Multi channel Marketing Email Marketing Digital Out Of Home Broadcast Data Driven Production Personalization

Multimedia Designer

ADWALKER

Nov 2005 - Mar 2008 (2 years 4 months)

Designed and developed interactive marketing experiences for a wearable touchscreen system, driving consumer engagement through innovative digital and experiential campaigns for clients including NBCUniversal, Unilever, Yahoo!, AT&T, General Motors, WWE, and Mattel.

Interactive Design Digital Marketing Experiential Marketing Consumer Engagement Client Management