At SplashLearn, I analyzed website traffic and conversion challenges in the US market using GA4, Google Search Console, Looker, and Advanced Excel. My analysis contributed to 100%+ YoY organic traffic growth and a 40% improvement in conversion rates.
I created segment-level reports and used spreadsheet formulas to identify traffic decline drivers and growth opportunities. Those insights helped prioritize optimization actions.
In my e-commerce analysis project, I used MySQL to examine 2,000 orders across 90 customers and 38 products, answering 52 business questions. I identified ₹3.96 crore in revenue and evaluated retention, repeat purchases, and cancellations.
I’ve also analyzed Consumer Price Index trends in Excel and developed interactive Power BI dashboards to visualize Airbnb performance metrics. My work includes KPI reporting, data validation, and reporting automation.
