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Neeraj Kumar

@neerajkumar22

Regional Sales Manager at NESPRESSO COFFEE who expanded the brand across North India's five-star hotel chains and built strategic hotel partnerships.

India

Message

What I'm looking for

I'm targeting a challenging senior leadership role to spearhead PAN India sales expansion and build high-performing teams in fast-paced, customer-centric organizations.

At NESPRESSO COFFEE, I spearhead the brand’s launch and expansion across five-star hotel chains in North India, building strategic alliances with Marriott, Hyatt, Hilton, Accor, and Shangri-La.

I introduce Nespresso professional machines to luxury hotels, cafés, restaurant chains, premium clubs, and co-working spaces. I also develop capsule supply opportunities for properties with existing installations.

At Newby India Pvt. Ltd., I worked as RSM for HORECA, premium GT and MT, distribution sales, and corporate gifting across North India. Earlier, I held ASM roles at TrueValue Marketing Services and Heritage Foods India Ltd., working across coffee and dairy sales.

I began my career as a Prospecting Officer with Hindustan Uniliver Ltd. on the payroll of Ma-Foi Randstad, handling Lipton Vending Services sales in Delhi. I hold an MBA in Marketing from G.L. Bajaj Institute of Management & Research.

Experience

Work history, roles, and key accomplishments

Current

Regional Sales Manager (B2B)

Current

Nespresso Coffee

Jul 2023 - Present (3 years 4 months)

Spearheaded the launch and expansion of the Nespresso brand across five-star hotel chains in North India, managing strategic alliances with major hotel groups and driving business performance against a ₹21 Cr annual target. Secured high-value accounts through stakeholder engagement, presentations, and negotiations.

B2B Sales Key Account Management HORECA Strategic Partnerships Market Penetration Business Development Sales Forecasting P&L management Negotiation Customer Retention

Regional Sales Manager

Newby India Pvt. Ltd.

Oct 2018 - Jun 2023 (4 years 8 months)

Managed sales for a leading luxury tea brand across HORECA, premium GT, MT, distribution, and corporate gifting for North India. Developed and executed competitive sales strategies to increase market share and exceed revenue targets.

B2B Sales HORECA Distribution Key Account Management Sales Strategy Market Analysis Team Leadership

Area Sales Manager

TrueValue Marketing Services

Mar 2015 - Sep 2018 (3 years 6 months)

Managed a coffee vending division with B2B institutions, corporate, and channel sales for Delhi/NCR. Led end-to-end business operations including budgeting, sales forecasting, and performance reporting.

B2B Sales Channel Sales Institutional Sales Sales Forecasting Budgeting Team Management

Area Sales Manager

Heritage Foods India Ltd.

Jul 2010 - Feb 2015 (4 years 7 months)

Managed a dairy division with retail, institutions, HORECA, and distribution sales for Delhi/NCR. Developed and executed sales strategies to drive revenue growth and market share.

B2B Sales Retail Sales HORECA Distribution Sales Strategy Market Analysis

Prospecting Officer

Hindustan Unilever Ltd.

Jul 2005 - Dec 2007 (2 years 5 months)

Worked on the payroll of Ma-Foi Randstad for Lipton Vending Services, dealing with corporate, institution, and distribution sales for Delhi. Engaged with clients to understand needs and deliver tailored solutions.

B2B Sales Institutional Sales Distribution Client Engagement