At Origami Marketing Communications, I closed 6 high-value B2B deals in 2 months through prospecting, qualification, objection handling, follow-up, and closing. I also acquired 5+ companies as active clients and onboarded Geezwatch through a cold LinkedIn and email campaign.
At Prosper Craft Marketing Agency, I built B2B lead-generation activity across cold calling, cold email, and LinkedIn, averaging 50+ outreach touchpoints per week. I maintained an 80%+ call show rate with a structured confirmation and follow-up process, and grew a professional LinkedIn audience to 21,000+ followers.
As Marketing Research Lead for the Grant Thornton Project at Origami Marketing Communications, I led research coordination for an Ethiopian Retail Sector Analysis. The market assessment, competitive benchmarking, and strategic roadmap I delivered were adopted by the client. I also founded Cathe Entrepreneurship, a youth-focused non-profit, where I build and manage outreach and partnership development.
