At LILT, I craft and evaluate business communications, digital content, and strategic marketing copy for international clients.
At Commercial Bank of Ethiopia (CBE), I identified and onboarded high-value commercial clients, managed client relationships, and recommended growth opportunities based on customer engagement and digital channel data. I also served as Quality Management and Digital Channel Officer, supporting campaigns to move clients to digital platforms.
I built and launched Loop Content Calendar, a web application for content planning, social media campaign scheduling, and multi-channel marketing workflows. Through Payhip and independent projects, I managed digital publishing, SEO, and organic social media marketing.
