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Edelawit Ashagre

@edelawitashagre

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Digital marketing specialist driving growth with data-driven paid media and community engagement.

Ethiopia

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What I'm looking for

I seek roles where I can lead paid media and content strategy, measure impact, scale engagement, and support mission-driven organizations focused on STEM, education, or social impact.

I am a digital marketing specialist with 4+ years of experience running paid media campaigns across Meta and Google, building data-driven content strategies, and delivering high-growth outcomes for brands in tech, education, and nonprofit sectors.

I have a proven track record optimizing campaigns to increase ROAS, scaling community engagement, and producing multi-format content that amplifies reach—leading campaigns that reached 10,000+ students and drove 5× increases in social shares.

I am passionate about STEM access, youth leadership, and cross-cultural collaboration, and I combine analytics, creative production, and stakeholder engagement to drive measurable impact for organizations.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer

Current

Social.ly DM

Apr 2024 - Present (1 year 11 months)

Led and optimized Meta and Google Ads campaigns for 6+ regional brands, increasing ROAS by up to 30% within 3 months and scaling community engagement by 40% for key accounts.

Google Ads Google Analytics Paid Media & Strategy Conversion Optimization Retargeting Audience Development

Digital Strategist

Ethiopian Space Science Society

Apr 2020 - Jun 2025 (5 years 2 months)

Led national STEM awareness campaigns reaching 10,000+ students and produced multi-format content that drove a 5× increase in social shares for AstroBus Ethiopia science communication initiatives.

Digital Strategy Content Creation Social Media Management Community Outreach Science Communication Cross Functional Collaboration Event Promotion

Marketing Executive

Digital Dose

Oct 2023 - Apr 2024 (6 months)

Spearheaded PR and media outreach for Kefta Real Estate, increasing brand search by 20%, and managed logistics for major events including Hub of Africa Fashion Week with 95% attendee satisfaction.

Event Coordination Stakeholder Management Brand Awareness Content Planning Logistics Guest Relations

Education

Degrees, certifications, and relevant coursework

Poznan University of Technology

Certificate, Strategic Management (workshop)

2023 - 2023

Participated in an intensive international Strategic Management workshop focused on leadership, organizational innovation, and team-based problem solving.

University of Gondar

Bachelor of Science, Construction Technology & Education Management

2018 - 2023

Activities and societies: Founded Hult Prize and Youth Mappers chapters at University of Gondar; led student training and innovation programs.

Completed a Bachelor of Science in Construction Technology & Education Management, combining technical construction knowledge with educational management practices.