Open to opportunities

Naysia Bey-Jones

@naysiabey-jones

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Product and marketing strategy consultant translating insights into scalable GTM growth.

United States

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What I'm looking for

I’m looking for a role where I can blend product sense with research to build GTM and growth strategies, run experiments, and translate insights into measurable revenue impact. I value collaboration, clear ownership, and fast iteration.

I’m a self-starting “builder” with a sharp eye for product sense, translating insights into proven GTM strategies. I’ve led research-to-execution work across growth strategy, product marketing, and market analysis, with a focus on measurable revenue impact.

I developed a $308M Duolingo growth strategy integrating research, product innovation, and market execution to drive scalable revenue. Through extensive product and user research, I identified key retention challenges and created targeted product marketing campaigns to solve them.

Along the way, I’ve managed performance marketing and reporting—like a $10,000 Google Ads campaign—and helped organizations grow through market strategy and community-driven campaigns. I enjoy collaborating with teams and turning data-driven insights into clear next steps people can act on.

Experience

Work history, roles, and key accomplishments

Current

Home Health Aide

Current

Continuum Pediatric Nursing

Jun 2024 - Present (2 years)

Provided direct home health care for pediatric patients with special needs, supporting treatment routines and daily health routines. Collaborated with families and care teams to support patient behavior observation and care coordination.

Patient Support Care Coordination Family Collaboration Healthcare Compliance Daily Health Routine Assistance

Digital Marketing Project Lead

TechForce Counseling & Community Services

Jan 2024 - May 2024 (4 months)

Managed a $10,000 Google Ads campaign, generating 200+ impressions and increasing participant sign-ups. Produced pre- and post-campaign reports to inform strategic marketing decisions.

Paid Search Marketing KPI Tracking Participant Sign Up Growth Post Campaign Reporting Marketing Analytics Audience Targeting

Product & Marketing Consultant

Cherry Consulting

Sep 2023 - May 2024 (8 months)

Developed Salt & Vinegar’s market strategy by conducting website audits, analysis, and UX evaluation. Led market and competitor research with a team of 20 consultants, enhancing sales strategy through product marketing and data-driven insights.

Product Marketing Competitive Research GTM Strategy Product Positioning

Marketing Intern

Northern Liberties Neighborhood Association

Jan 2024 - Apr 2024 (3 months)

Increased community nonprofit membership by 40% and grew recurring donations through targeted marketing campaigns. Launched a $50 ad campaign with optimized targeting to maximize engagement, driving 140% growth in event attendance.

Community Membership Growth Audience Targeting Event Promotion Performance Optimization

Market Research Intern

Omnicom Health Group

Jun 2023 - Aug 2023 (2 months)

Supported project management on a $200,000 Pfizer rare disease concept testing initiative by conducting in-depth market research and analysis. Created a creative brief and campaign aimed at reducing stigma for cancer patients in the workplace.

Market Research & Analysis Concept Tests Creative Briefs Anti Stigma Communication Cross Functional Collaboration

Duolingo Growth Case Study

Duolingo

Mar 2025 - Present (1 year 3 months)

Developed a growth strategy projected to increase Duolingo revenue by $308M through market expansion and user retention improvements. Conducted product and user research to identify retention challenges and created targeted product marketing campaigns.

Growth Strategy User Research Market Expansion User Retention Revenue Forecasting