Nawal Asif
@nawalasif1
I build gaming creator ecosystems that drive player growth and long-term engagement.
PortugalWhat I'm looking for
I led end-to-end creator and influencer marketing for PUBG MOBILE at T-Rex Esports across Pakistan, Bangladesh, and India, managing 5,000+ gaming creators and delivering 25+ campaigns across TikTok, YouTube, Facebook, Instagram, and Discord.
I've improved creator campaign workflow efficiency by 35%, managed budgets and creator partnerships, and used performance data and AI tools to strengthen campaign planning, reporting, and creator selection. At NielsenIQ, I supported global data, analytics, and operational projects while reducing recurring support requests by 20% through standardized knowledge resources and process documentation.
Experience
Work history, roles, and key accomplishments
Supported global clients by coordinating data, analytics, and operational projects within a multinational environment. Partnered with cross-functional teams to resolve operational issues, improve workflows, and ensure accurate project execution across multiple stakeholders.
Creator Operations & Influencer Marketing Manager
T-Rex Esports
Jul 2021 - Jul 2025 (4 years)
Led end-to-end influencer and creator marketing campaigns for PUBG MOBILE across South Asia, managing partnerships with 5,000+ creators and executing 25+ campaigns. Improved campaign workflow efficiency by 35% through process optimization and structured tracking.
Psychology Teacher
Sir Syed Girls College Kassowal
Mar 2020 - May 2021 (1 year 2 months)
Taught undergraduate Psychology courses, designing and delivering lesson plans for classrooms of 30+ students. Mentored students and strengthened leadership, communication, and organizational skills through classroom and project management.
Education
Degrees, certifications, and relevant coursework
Minzu University of China
Master's degree, Educational Psychology
2019 - 2022
Pursued a Master's degree in Educational Psychology, focusing on psychological principles in educational settings.
Shanghai University
Language, Chinese Language
2016 - 2018
Studied Chinese Language, gaining proficiency in language and cultural understanding.
University of Sargodha
Bachelor's degree, Psychology
2011 - 2015
Completed a Bachelor's degree in Psychology, building foundational knowledge in psychological theories and practices.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Job categories
Skills
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