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Navanita Devi

@navanitadevi

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Seasoned B2B marketing leader, writer with 12+ years in SaaS, driving SEO, AEO & GTM strategies

India

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What I'm looking for

I am looking for a content manager role where I can lead content strategy, writing, and GTM execution for businesses.

I am a data-driven content leader with over 12 years of experience in creating impactful B2B content for global SaaS brands. My expertise lies in developing brand-aligned messaging across multiple formats and platforms, including websites, datasheets, and long-form editorial. I excel at translating complex product features into compelling narratives that resonate with both technical and business audiences.

At LoginRadius, I have led multi-format content creation for global campaigns, crafting everything from downloadable content like eBooks to snappy product messaging. My role involves balancing creativity with technical accuracy, ensuring that all content not only engages but also drives lead generation. I have a proven track record of collaborating with cross-functional teams to produce high-converting digital content that simplifies product adoption and enhances user engagement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Content Manager

Current

LoginRadius

Aug 2019 - Present (5 years 11 months)

Developed digital content for global SaaS audiences, balancing creativity with technical accuracy. Owned content production across SEO blogs, landing pages, campaign messaging, and sales enablement assets.

Content Management Specialist

Innovana Thinklabs Ltd.

Aug 2017 - Present (7 years 11 months)

Wrote and managed SEO-focused blog content that improved organic visibility for mobile utility apps. Crafted ASO-optimized copy for app store listings, helping drive installs and in-app engagement.

SEO ASO Email Marketing Content Management User Education Google Analytics

Administrative Officer

Japan International Cooperation Agency (JICA)

Nov 2014 - Present (10 years 8 months)

Served as the communication bridge between Indo-Japanese teams, managing bilingual content with cultural nuance and precision. Translated, edited, and proofread high-stakes government documents, meeting summaries, and official reports.

Bilingualism Translation Editing Proofreading Document Management Government Relations

Marketing PR Officer

Excellence Knowledge

May 2014 - Present (11 years 2 months)

Wrote and edited content for external communications, including PR releases, newsletters, and partner-facing updates. Assisted in planning and drafting marketing materials across channels—email campaigns, website copy, and promotional assets.

Content Writing Editing PR Email Campaigns

Education

Degrees, certifications, and relevant coursework

St. Anthony’s College

Bachelor’s Degree, Media Technologies

Studied Media Technologies at St. Anthony's College from 2010 to 2013. Focused on foundational concepts and practical applications within the media industry.

Madurai Kamaraj University

Master’s Degree, Public Relations & Advertising

Completed a Master's Degree in Public Relations & Advertising at Madurai Kamaraj University from 2014 to 2016. Gained expertise in strategic communication, campaign planning, and brand management.