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Natnael Tilaye

@natnaeltilaye

Lead Product Manager at TeleTena, turning an Ethiopia-first telehealth vision into a privacy-conscious consultation platform.

Ethiopia

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Product manager, technical product builder, and founder with experience across B2B SaaS, enterprise software, consumer subscriptions, digital content, and telehealth. Founded Selfmade Cloud Solutions and led discovery, product strategy, roadmaps, delivery, implementation, and customer learning for configurable business software. Co-founded Brana Audiobooks, which expanded to seven African markets. Combines customer research and commercial judgment with hands-on technical fluency in APIs, web applications, operational data, and AI-assisted delivery. Experienced in translating complex workflows into usable products and helping customers adopt them.

Experience

Work history, roles, and key accomplishments

Current

Founder and Product Advisor

Current

Selfmade Cloud Solutions

Jan 2026 - Present (10 months)

Advise on product direction, commercial priorities, and reusable platform capabilities following operational product leadership through December 2025. Contribute product and technical context across the company's ERP and specialist software offerings.

Product Strategy ERP Software Advisory Cloud ERP Customer Research SQL Analytics AI Assisted Workflows API Integration

Current

Lead Product Manager and Product Builder

Current

TeleTena

Jan 2026 - Present (10 months)

Lead product strategy and MVP delivery for an Ethiopia-first telehealth consultation platform, defining patient, clinician, and administrator journeys and aligning distributed stakeholders across Ethiopia and the United States.

Product Strategy MVP Delivery Telehealth Patient journey design Stakeholder Management ERPNext React TypeScript LiveKit

Current

Product Engineer and Technical Product Lead

Current

TeleTena

Jan 2026 - Present (10 months)

Lead product and technical delivery for a telehealth product using React, TypeScript, Python, and Frappe. Define and implement patient and clinician journeys spanning onboarding, appointments, consent, consultations, payments, and private workspaces.

React TypeScript Python Frappe LiveKit Product Management Technical Leadership Integration Testing AI assisted Development

Founder and Product Manager

Selfmade Cloud Solutions

Jan 2019 - Dec 2025 (6 years 11 months)

Founded and commercialized SelfmadeERP, a configurable cloud business platform built on Frappe/ERPNext, owning discovery, positioning, roadmaps, requirements, delivery, rollout, and customer learning. Served organizations across multiple industries and international markets, translating finance, procurement, inventory, HR/payroll, CRM, projects, and specialist workflows into practical software.

Product Management ERP Frappe ERPNext SQL Customer Discovery Roadmapping Requirements Analysis Stakeholder Management Onboarding Analytics Product Strategy Discovery Architecture Requirements Delivery Support AI Assisted Workflows API Integration

Technology Director - Consultant

African Virtual Bridging School

Jan 2022 - Dec 2023 (1 year 11 months)

Advised on virtual-learning product architecture, LMS workflows, API integrations, SaaS vendors, and implementation priorities, and built purchasing budgets and business cases.

Product Architecture LMS API Integration SaaS PaaS Evaluation HubSpot GA4 Data Analysis

Co-Founder and Managing Director

Earald Trading and ICT

Jan 2019 - Dec 2023 (4 years 11 months)

Co-founded and managed an ICT business preceding the Selfmade Cloud Solutions brand. Combined customer engagement, business management, and technology delivery responsibilities.

Business Management Customer Engagement Technology Delivery

Co-Founder and Chief Executive Officer

Brana Audiobooks

Co-founded a multilingual audiobook and subscription platform focused on African literature, expanding its reach to seven African markets. Led product, operations, market research, content partnerships, and commercial development.