Looking for a job

Nathan King

@nathanking

Message

I build B2B demand, brands, and go-to-market programs for technical industries.

United States

Message

What I'm looking for

I'm looking to lead integrated B2B marketing and go-to-market work for technical products, combining demand generation, brand strategy, digital growth, and product commercialization.

I've led marketing for ULC Technologies, a technology company serving utility, energy, infrastructure, and industrial markets, for more than 14 years. I build integrated programs that turn complex technical products and services into clear, customer-focused messaging.

In my current marketing and product management role, I execute campaigns across email, paid and organic social, content, SEO, website optimization, analytics, and AI-assisted marketing. I also support product launches, pricing, channel development, and commercial strategy.

As Director of Marketing, I led enterprise marketing strategy, brand positioning, digital programs, PR, events, and sales enablement. My work earned national and industry coverage in Fast Company, Engineering News-Record, The New York Times, The Wall Street Journal, and ABC7NY.

Earlier, I delivered digital and creative programs at Austin Williams and ran Nathan King Design, specializing in corporate identity, logo design, and branding. I bring a hands-on blend of demand generation, creative direction, and technical B2B marketing.

Experience

Work history, roles, and key accomplishments

Current

Manager, Marketing and Product Management

Current

ULC Technologies (SPX Technologies)

Jan 2025 - Present (1 year 8 months)

Hands-on marketing leader responsible for strategy and execution across email, paid social, organic social, content, SEO, website optimization, analytics and AI-assisted marketing. Develops integrated campaigns, manages content, and supports product launches and go-to-market strategies.

Email Marketing Paid Social Organic Social Content Marketing SEO Website Optimization Marketing Analytics AI assisted marketing A B Testing Go To Market Strategy Product Management

Director of Marketing

ULC Technologies (SPX Technologies)

Jan 2018 - Jan 2025 (7 years)

Led enterprise marketing strategy and communications for a technical B2B company serving regulated utility, energy, infrastructure and construction markets. Built integrated programs spanning digital marketing, demand generation, SEO, email, paid media, content, PR, events and sales enablement.

B2B Marketing Strategy Demand Generation Digital Marketing SEO Email Marketing Paid Media Content Strategy PR Event Marketing Sales Enablement Brand Strategy Creative Direction Team Management Budget Management

Marketing Manager

ULC Technologies (SPX Technologies)

Aug 2012 - Jan 2018 (5 years 5 months)

Developed B2B content including case studies, technical papers, data sheets and presentations. Managed website content and digital marketing initiatives, and developed customer stories and media opportunities.

Content Development Case Studies Technical Writer Website Management Digital Marketing Media Relations Team Management

Digital Strategist / Art Director

Austin Williams

Jul 2006 - Aug 2012 (6 years 1 month)

Executed digital marketing, website, email, social media, advertising and creative programs for B2B and B2C clients. Helped expand agency capabilities into digital and social media marketing.

Digital Marketing Web Design Email Marketing Social Media Marketing Advertising Creative Direction Graphic Design

Creative Director, Owner

Nathan King Design

May 2001 - Jul 2006 (5 years 2 months)

Freelance graphic design business specializing in corporate identity, logo design and branding.

Graphic Design Corporate Identity Logo Design Branding

Education

Degrees, certifications, and relevant coursework

LinkedIn Learning

Professional Development, Marketing and Sales

Ongoing professional development through LinkedIn Learning courses, including Developing the Sales Playbook, Aligning Sales & Marketing, B2B Marketing Foundations, and Building a Winning Enterprise Marketing Strategy.

Pratt Institute

Bachelor of Science, Communications and Graphic Design

Activities and societies: Senior portfolio selected for exhibit within 'The Pratt Show'.

Earned a Bachelor of Science in Communications and Graphic Design, with coursework in graphic design, typography, photography, video editing, and art direction. Senior portfolio was selected for exhibit within 'The Pratt Show'.