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Matthew Villaflor

@matthewvillaflor

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I build full-funnel B2B SaaS marketing across content, paid social, and email.

United States

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What I'm looking for

I'm looking to own full-funnel marketing for a SaaS or tech-forward business, combining content, SEO, paid social, email, analytics, and AI-assisted workflows to drive measurable growth.

I've led full-funnel marketing for B2B SaaS companies, owning strategy, content, paid media, email, and video alongside executive leadership at FieldLogix.

At Transcend Digital, I co-founded and scaled a B2B agency serving international SaaS, professional services, wellness, and beauty/DTC clients. I directed organic and paid social campaigns across LinkedIn, YouTube, TikTok, Instagram, Facebook, and Pinterest, optimizing creative and copy for CTR and conversions.

I combine SEO, landing-page and email copywriting, marketing automation, analytics, and AI-assisted production workflows. My computer science background brings technical fluency and analytical rigor to marketing for SaaS and tech-forward startups.

Experience

Work history, roles, and key accomplishments

Marketing Manager

FieldLogix

Owned the full marketing function for a B2B SaaS startup alongside the CEO, covering strategy, content, paid media, email, and video. Directed organic and paid social across multiple platforms, led SEO-driven content and email campaigns, and produced product tour videos using AI-assisted tools.

Creative Director/Co-Founder

Transcend Digital

Co-founded and scaled a B2B agency delivering full-funnel marketing for international SaaS, Professional Services, Wellness, and Beauty/DTC clients. Led organic and paid social strategy across multiple platforms, managed SEO and email marketing, and used AI-assisted workflows to scale content production.