Open to opportunities

Nate Smook

@natesmook

Message

Business Analyst who turns friction points into automation-driven requirements that boost revenue.

South Africa

Message

What I'm looking for

I’m looking for a Business Analyst role where I can eliminate friction with clear requirements and workflow automation, partner closely with IT and vendors, and use data to improve lead-to-revenue outcomes—across fast-moving, cross-functional teams.

I’m a Business Analyst who excels at identifying friction points and designing practical solutions that work. I’m a natural problem-solver with a foundation in sales and client advisory—so I understand what frustrates users, what slows teams down, and what drives revenue.

I translate messy business challenges into clear requirements, coordinating stakeholders across technical and non-technical teams to deliver results. I’m equally comfortable mapping processes, designing workflows, analyzing data, and partnering directly with vendors and IT teams.

In my current role, I lead requirements analysis and process optimization across multiple campuses, turning business needs into technical specifications for Group IT and external vendors. I designed and implemented a hybrid AI-powered call centre solution that dramatically reduces customer contact time, and I’m managing interim operations while scaling AI deployment.

Earlier, I standardized lead management and funnel processes to improve data quality and reporting accuracy. I also built automation frameworks (VBA and Power Automate) that save sales managers 5+ hours weekly, and I created tools using Maps API to visualize student distribution and support targeted outreach—always with data integrity and execution in mind.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

ADvTECH Tertiary

Sep 2025 - Present (8 months)

Led requirements analysis and process optimization across 13 campuses, translating business challenges into technical specifications for Group IT and external vendors. Designed a hybrid AI-powered call centre solution reducing customer contact time from 24 hours to 5 minutes and built automation frameworks saving sales managers 5+ hours weekly.

Process Mapping Business Requirements VBA Power Automate Stakeholder Management Workflow Automation Lead Management

Junior Business Analyst

ADvTECH Tertiary

Jan 2024 - Sep 2025 (1 year 8 months)

Standardized lead management and funnel processes across campuses, improving data quality and reporting accuracy for executive decision-making. Built Maps API geo-plotting tools to visualize student distribution and coordinate stakeholders across operations, admissions, and IT during major transformation projects.

Lead Management Funnel Optimization Data Quality Data Visualization Stakeholder Management Cross Functional Collaboration

Student Advisor / Sales Consultant

ADvTECH Tertiary

Dec 2022 - Dec 2023 (1 year)

Managed the full sales cycle from lead generation through enrolment, consistently exceeding conversion and booking targets. Conducted needs analysis for prospective students and parents and translated academic goals into qualification recommendations while working with CRM workflows and funnel management.

Sales Cycle Management Lead Generation Needs Analysis Workflows Qualification Stakeholder Parent Advisory Customer Fit Assessment

Sales Representative

Effective Sales & Merchandising

Jan 2022 - Nov 2022 (10 months)

Managed FMCG product sales into Makro, overseeing merchandising teams and maintaining supplier-retailer relationships. Coordinated stock management, promotional execution, and account performance tracking across multiple product lines.

FMCG Sales Merchandising Stock Management Team Coordination

Financial Advisor

Liberty Group

Jan 2020 - Dec 2020 (11 months)

Conducted comprehensive needs analyses covering life insurance, investments, retirement, and education funding. Designed structured endowment-based education funding plans and other long-term financial solutions to match client goals.

life insurance Investment Retirement Planning Client Advisory