Natalia Fernandez Gallego
@nataliafernandezgall
Conecto datos y estrategia comercial para impulsar fidelización, retención y experiencias relevantes de cliente.
ColombiaWhat I'm looking for
He liderado estrategias de fidelización, CRM y segmentación para Leonisa en Colombia, Perú, Ecuador, Chile, Costa Rica y Guatemala.
En Leonisa desarrollé un onboarding para clientes potenciales VIP que elevó la base de 2.600 a 3.200 clientes en un año, y activé estrategias que aumentaron 5% la actividad de clientes VIP.
En American Eagle, Aerie y G-Star diseñé estrategias de CRM, journeys, email marketing, captación de leads y retención. Superé en 12% la meta de recuperación, alcancé 42.613 clientes recuperados y logré 7% de conversión en recuperación de carritos.
También he gestionado programas de fidelización VIP y analizado tráfico, ventas y eventos en El Tesoro Parque Comercial. Conecto conocimiento del cliente, analítica y estrategia comercial para construir relaciones de largo plazo.
Experience
Work history, roles, and key accomplishments
Líder de segmentación
Leonisa
Jan 2023 - Jun 2026 (3 years 5 months)
Led loyalty strategy for direct sales channel and managed loyalty program across multiple countries. Developed VIP onboarding increasing base by 23% and implemented activation strategies boosting VIP activity by 5%.
Coordinadora mercadeo CRM
American Eagle Colombia, Ecuador & G-Star
Jan 2021 - Dec 2023 (2 years 11 months)
Responsible for CRM and loyalty strategy for American Eagle, Aerie, G-Star, and American Eagle Ecuador, focusing on segmentation, customer knowledge, retention, acquisition, and customer journey development. Exceeded recovery goal by 12% and achieved 63% active customers.
Analista mercadeo CRM
El Tesoro Parque Comercial
Jan 2016 - Dec 2021 (5 years 11 months)
Managed loyalty program for VIP clients and developed activation and retention strategies. Analyzed traffic, sales, and event data to support marketing decisions.
Education
Degrees, certifications, and relevant coursework
La universidad Católica del Oriente
Metodologías ágiles, Agile Methodologies
Completed a course in Agile Methodologies with 40 hours of study in August 2026.
La universidad Católica del Oriente
Automatización del Marketing, Marketing Automation
Completed a course in Marketing Automation with 25 hours of study in August 2026.
Fundación Universitaria CEIPA
Especialización en Gerencia de Mercadeo, Marketing Management
Completed a specialization in Marketing Management with emphasis on CRM.
SmartBeemo
Diplomado Premium en E-commerce tienda propia, E-commerce
Completed a premium diploma in e-commerce for own stores.
Correlation One
Data science for all, Data Science
Completed a data science course with 90 hours of study, focusing on data analytics and Python, in partnership with MinTIC.
Universidad Eafit
Diplomado en CRM, Customer Relationship Management
Completed a diploma in Customer Relationship Management (CRM) with 116 hours of study.
Institución Universitaria Esumer
Profesional en Administración Comercial y de Mercadeo, Administración Comercial y de Mercadeo
2011 - 2015
Earned a professional degree in Commercial and Marketing Administration from 2011 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Job categories
Skills
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