Nasser Rafei

I’m a product-driven professional with 5+ years of experience bridging technology, user needs, and business outcomes. I ship digital products, launch features from 0-to-1, and drive cross-functional execution across multi-market environments.

I’m known for translating ambiguous requirements into precise, actionable scopes engineering, design, and QA can execute with confidence. In discovery-to-delivery work, I operate as a generalist PM—balancing roadmap, delivery rigor, and go-to-market clarity.

Most recently, I spearheaded the 0-to-1 launch of RSVP, a multi-BSP WhatsApp marketing SaaS, enabling high-volume bulk messaging and real-time event response tracking. I authored Jira epics and stories with explicit acceptance criteria, and I led a Shift Left QA strategy using Cypress E2E to catch critical regressions earlier and reduce production hotfixes.

Previously, I transformed a trading business by launching its first online sales channel, driving 30% of total revenue within 12 months. I also automated Shopify-to-warehouse inventory and logistics synchronization, prioritized a $500K+ portfolio using RICE, and supported revenue growth through B2B wholesale relationships and disciplined delivery across 10+ concurrent projects.