NARA CASTRO

Joined a short-term project to translate complex product and business requirements into clear workflows, customer journeys, product narratives and an investor-facing pitch deck. Supported due diligence for a Canadian MSB acquisition and managed partner onboarding.

Developed insight-driven creative strategies, campaign concepts, audience journeys and brand experiences for Bradesco, Banco ABC, BYD and Ajinomoto. Translated business objectives and audience insights into clear creative briefs, strategic narratives and actionable recommendations, aligning clients, creative, content and production teams through execution.

Continued the journey through circus communities and conducted independent research into immersive entertainment, audience behavior and nomadic creative communities across Asia Pacific. Participated in workshops and backstage immersions with Cirque du Soleil and other circuses.

Developed creative and experiential strategies for Havaianas' 2026 Global Experiential Platform Guide, Educbank at BETT Brasil, Spaten Fight Night, GOL and the Guaraná Antarctica x Wednesday launch. Combined audience research, cultural insights, positioning, partnerships and journey mapping to shape integrated concepts across live, digital, social and content touchpoints.

Left corporate life to seek art, creativity and a more authentic existence. Joined a century-old family circus and spent four months travelling across Australia as part of its nomadic community, gaining firsthand insight into the origins of live, immersive and interactive entertainment.

Began a sabbatical living alongside 450+ monks and studying Buddhism at a Himalayan monastery.

Led multidisciplinary creative and strategy teams in developing insight-driven campaigns and brand experiences for Heineken, Red Bull, Lagunitas, Eisenbahn, Sem Parar, O Boticário and Riachuelo. Turned business challenges, audience behavior and cultural insights into creative territories, campaign concepts and integrated experiences, guiding projects from strategic research and creative briefing t

Led creative strategy and integrated campaign development for Heineken, TikTok, iFood, Unilever and Volkswagen. Connected business objectives, audience insights and cultural behavior to positioning, creative territories and cross-channel experiences, partnering with creative, content, design, account and production teams to ensure strategic consistency from concept through delivery.

Co-founded a social-impact consumer brand promoting women's empowerment and generating income for vulnerable women through NGO partnerships. Built the business and brand strategy from the ground up, leading product development, e-commerce, marketing, and growing a community of 120,000 followers, reaching breakeven in the first month and maintaining profitability.

Led creative strategy teams and drove business development and end-to-end production of experiential platforms for major consumer and lifestyle brands. Created Budweiser Basement, a national experiential platform that received AB InBev's 2017 Best Practices award, and developed Fusion Energy Drink's Lollapalooza Brazil 2018 activation, which generated the highest online engagement in the festival'

Developed proprietary projects and sales campaigns for Audi Brazil, Mercedes-Benz, Unilever and Dona Benta.

Worked across event production, account management and strategic planning for BMW, Riachuelo, LG, BMF Bovespa and Natura. Acquired and managed sponsors for Camarote BOA.

Worked on Heineken Beco das Garrafas and Heineken Up on the Roof, and participated in annual planning competitions for brands such as Absolut/Chivas, Mitsubishi, Jameson and KitKat.

Postgraduate degree in Communication and Marketing from the University of São Paulo, completed from 2014 to 2016.

Bachelor's degree in Architecture and Urbanism from Mackenzie Presbyterian University, completed from 2008 to 2013.

Completed a course on Cool Hunting and Trends at Escola Superior de Propaganda e Marketing in September 2012.

Completed a course on Dialogue Techniques for Leadership at the São Paulo School of Dialogue in February 2012.

Cultural internship at Ramon Llull University in Barcelona during 2012.

Studied Visual Merchandising and Interior Design at the Panamerican School of Art and Design from 2010 to 2011.