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Nancy Ezzat

@nancyezzat

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I lead fintech and SaaS growth through product marketing, GTM, lifecycle strategy, and customer experience.

Egypt

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What I'm looking for

I'm looking to lead growth, product marketing, and go-to-market initiatives where customer insights, analytics, experimentation, and cross-functional collaboration can improve adoption, retention, and business performance.

I'm leading end-to-end marketing and growth at Ownow, a precious metals fintech app, across acquisition, activation, retention, positioning, and go-to-market strategy.

Previously at Rabbit Mobility, I doubled demand to match fleet expansion and increased user retention by 5% through lifecycle, community, online, and offline campaigns. At O7 Therapy, I increased sales by 30% within six months by closing customer-experience gaps across three core audiences.

I've built growth, customer success, and account-management programs across fintech, SaaS, micro-mobility, healthcare, and B2B services, including work with McKinsey, PwC, and BCG. I use customer insights, analytics, and experimentation to build trusted brands and improve commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Ownow

Jan 2026 - Present (8 months)

Direct end-to-end marketing and growth strategy for a fintech mobile app, owning acquisition, activation, and retention targets. Orchestrate multi-channel acquisition and optimize the full user funnel.

Growth Strategy Go To Market Product Marketing Brand Positioning Paid Media Influencer Marketing Partnerships Funnel Optimization Mixpanel CRM Lifecycle Marketing Customer Experience Analytics Team Leadership

Marketing & Growth Manager

Rabbit Mobility

Jan 2025 - Dec 2025 (11 months)

Increased user retention by 5% within 6 months through targeted lifecycle and community initiatives. Drove a 100% increase in demand, matching the pace of fleet expansion, through integrated campaigns.

Lifecycle Marketing Community Management Media Buying Campaign Management Data Analysis Team Leadership Partnerships Events ROI Optimization

Marketing Manager

Swift Act

Oct 2023 - Oct 2024 (1 year)

Developed marketing strategy aligned with brand and sales objectives, coordinating execution from ideation to delivery. Mapped end-to-end customer journeys and strengthened digital presence.

Marketing Strategy Customer Journey Mapping Digital Marketing Social Media Strategy Data Analysis Positioning

Growth Manager

O7 Therapy

Jan 2023 - Sep 2024 (1 year 8 months)

Owned the full growth funnel across social media, SEO, push notifications, email, and content. Built complete customer journeys for three core audiences and directed media buying and analytics.

Growth Strategy Funnel Management SEO Social Media Email Marketing Push Notifications Media Buying Analytics Customer Journey Mapping

Growth Lead

O7 Therapy

May 2022 - Dec 2022 (7 months)

Increased company sales by 30% within 6 months by closing CX gaps across three core audience segments. Created and validated a data model and coordinated cross-functional teams.

Growth Strategy Customer Experience Data Modeling Cross functional Leadership Sales Growth

Senior Customer Success Manager

Tarjama

Jul 2021 - Dec 2021 (5 months)

Launched Tarjama's first Customer Success business process, defining the customer journey across all company functions. Managed a B2B portfolio of finance, consulting, and legal clients.

Customer Success B2B Account Management Journey Mapping Sales Support

Enterprise Account Manager

Ureed.com (Tarjama)

Jan 2021 - Jul 2021 (6 months)

Designed and implemented the enterprise account management program while managing the Ureed Enterprise B2B portfolio. Integrated customer success strategies into core operations.

Enterprise Account Management B2B Sales Customer Success Program Design