At Red Bull Egypt, I own the regional marketing plan for Alexandria, East Delta and West Delta, aligning local activity with the national brand plan. I delivered 150,000 consumer contacts across the three regions through sampling, events and third-party integrations.
I plan and run the North Coast summer programme, including a 10-stop beach volleyball series with 800 participants and 2.5 million media contacts. I also lead three Field Marketing Specialists and manage regional budgets, agencies and suppliers.
At RATP Dev Mobility, I owned the customer research and insights programme informing marketing, pricing and subscription decisions across the Cairo transit network. I used Power BI and Power Query to analyse ridership and behavioural data, and developed subscription and accessibility improvements from research findings.
Earlier, I designed surveys and focus groups, built ridership reporting tools, and conducted market research and sizing at Heroleads Middle East DMCC. At AIESEC in Egypt, I expanded the national client network by 30% and implemented a CRM system with NPS as the satisfaction KPI.
