At Naspers Labs, I identified a data validation gap and developed an internal Excel management tool that eliminated candidate double-dipping risk and cut programme costs by approximately 15%. I also mapped programme user journeys and introduced Power BI dashboards for ESG reporting and KPI tracking.
At Tshikululu Social Investments, I directed a cross-functional redesign of an NPO’s digital user experience, including a structured FAQ, an audit submission video guide, and a streamlined application process. I also initiated and led the in-house design and analysis of the annual NGO customer satisfaction survey, saving approximately R300,000.
Earlier, as a Research Project Assistant at The Ethics Institute SA, I designed and facilitated focus groups and stakeholder surveys, identified website UI gaps through user research, and scoped requirements for a website revamp. I also co-authored two published research products.
At Quest Research Services, I led end-to-end consumer and product research across more than 10 industries, generating over R1.5 million in annual revenue. My work included a media audience study that informed a revised programming strategy and led to additional research worth R60,000 on the initial contract.
