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Thabang MakhethaTM
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Thabang Makhetha

@thabangmakhetha

I turn customer, market, and social data into narrative-driven insights and executive-ready reports.

South Africa
Message

What I'm looking for

I'm looking to turn customer, market, and social data into clear narratives, reports, and recommendations that help teams make better decisions.

I've led end-to-end CX and market research at Ipsos South Africa, including quarterly telecommunications and Standard Bank trackers spanning up to 14 African markets. I turn survey, desk research, historical data, and market trends into clear client narratives, reports, and recommendations.

At Aurex AI, I analyse TikTok performance, coach sales reps on content and audience engagement, and produce reports that inform growth plans. I've also created leadership dashboards at Instar Research and campaign content and KPI-led recommendations in public relations.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

IIE Rosebank College logoIC

IIE Rosebank College

Diploma in Public Relations, Public Relations

Completed a Diploma in Public Relations, gaining skills in communication and stakeholder engagement.

SC

Southwest Gauteng College

National Senior Certificate, Business Secretarial Studies

Completed the National Senior Certificate with a focus on Business Secretarial Studies.

Tech stack

Software and tools used professionally

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