naledi Mokoena

Managed LinkedIn company branding and lead generation campaigns. Built and optimized outreach workflows, tracked KPIs (CPL, CPA, ROI), and reset data validation systems for clarity. Drafted content strategy and messaging, ensuring measurable engagement. Partnered with leadership to align outreach with business goals.

Worked on AI-driven data pipelines and analytics projects, applying machine learning to clean and process large datasets for predictive insights. Collaborated with senior engineers to optimize reporting and integrate AI tools into operational workflows, gaining exposure to Kubernetes and Terraform for LLM workloads.

Delivered remote campaign reporting by cleaning datasets in SQL and building Power BI KPI dashboards to support engagement tracking and targeting decisions. Improved campaign decision-making by 20% through KPI monitoring and identification of top-performing content.

Analyzed client portfolios and validated financial data to ensure accurate reporting. Built Excel dashboards with pivot tables, streamlined workflows to reduce errors, and supported business banking credit enablement processes with compliance-focused operational clarity.

Organized Agile sprint deliverables and validated dashboard outputs using SQL-based extraction, transformation, and data quality checks to support compliant portfolio credit reporting. Reduced portfolio risk by 20% and improved recurring output reliability through refined reporting workflows, secured ETL data pipelines, and stakeholder-ready analysis.

Increased prospecting effectiveness by 30% by engaging 200 SMB founders and using Apollo and LinkedIn search to build verified contact lists. Maintained lead tracking in Excel/Google Sheets and coordinated outreach drafts and follow-ups via Teams and LinkedIn chat while managing LinkedIn content planning.

Developing and implementing digital marketing.
for creating and executing marketing plans to promote the
organization by identifying target audience, setting goals and selecting.
appropriate digital channels.
Content creation and management, responsible for engaging content
for various digital platforms, such as social media, blogs and email
campaigns.

Activities and societies: ALX eHub community, peer collaboration

Currently pursuing advanced training in data engineering, covering SQL, Python, cloud infrastructure, and pipeline design. Building hands-on projects to strengthen technical and analytical expertise.

Completed a Diploma in Marketing Management, building foundations in strategic marketing, consumer behavior, and integrated communications. Used data-driven marketing techniques including Google Analytics, Mailchimp, SEO, and social media, and led simulated digital campaigns.

Activities and societies: Student projects, group presentations, marketing campaigns

Completed a 3-year diploma focused on marketing strategy, consumer behavior, and digital branding. Gained practical experience through projects and presentations, building strong communication and analytical skills.

Earned a Certificate in Digital Marketing covering campaign planning and execution with SEO/SEM strategy. Built audience segmentation and performance reports and conducted ROI analysis.