SMsamelwa mahlaba
@samelwamahlaba
Analyst specializing in marketing analytics, dashboards, and audience-driven insights. Passionate about integrating culture, brands and technology.
South AfricaWhat I'm looking for
I am a data analyst with a strong background in marketing analytics, dashboarding, audience prospecting and campaign optimization. I have delivered actionable insights using Power BI, Looker Studio, Google Analytics/GA4, Adobe Analytics and ETL processes to improve ROI and inform strategic decisions.
I combine technical skill with attention to detail and a user-centred mindset, translating offline audiences to online touchpoints and building dashboards that drive measurable improvements in brand equity and performance. My experience includes roles at VML, Ogilvy and Havas Media SA, and ongoing professional development through formal courses and certificates.
Experience
Work history, roles, and key accomplishments
Reporting Analyst
Havas Media SA
Oct 2023 - Present (2 years 1 month)
Created dashboards for campaign optimization and strategic decision-making and led audience prospecting and performance reporting for clients.
Curiosity Officer
CouchBuild
Oct 2022 - Present (3 years 1 month)
Translated offline audiences to online and created measurable touchpoints focusing on Web3 initiatives to drive engagement and tracking.
Data Analyst
Ogilvy
Feb 2022 - Sep 2022 (7 months)
Used GA4, Adobe Analytics and Looker Studio to optimize tracking and reporting, improving insights for campaign performance and sales optimization.
Data Analyst
VML
Jul 2016 - Jul 2020 (4 years)
Built dashboards and presented analytics reports to clients to optimize campaigns and inform strategic decision-making across digital channels.
Education
Degrees, certifications, and relevant coursework
BCBoston College
Bachelor of Commerce, Management Marketing
Currently enrolled in a Bachelor of Commerce in Management with a focus on Marketing, expected completion in 2027.
RBRed & Yellow Creative School of Business
Certificate, Digital Marketing
2018 - 2018
Completed a Digital Marketing course focused on digital strategy and marketing tactics.
USUniversity of Stellenbosch
Certificate, Management
2017 - 2017
Completed a Management Certificate program covering foundational management topics.
Digify Africa / Google
Certificate, Digital Strategy, Analytics and Content Management & Communication
2016 - 2016
Completed training in digital strategy, analytics, and content creation and management.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Social media
Job categories
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